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- Some gift cards look best with the logo front-and-center, while others use a rich canvas of brand colors to convey their recognizability. Lastly, the card should look sumptuous, making the cardholder want to pick it up and carry it. A heavy or luxurious-looking card will feel more important giving it as a gift, and more rewarding to receive.
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Jan 21, 2020 · What are the key elements of an effective gift card design? Key elements include a clear brand presence, a visually appealing design, and easily readable text. What are some design trends for gift cards in 2023?
- Isha Shah
Sep 4, 2024 · Discover 18 unique and creative gift card designs that will inspire your next gift-giving occasion. Copy these amazing examples and make a lasting impression! 👀 Turn any prompt into captivating visuals in seconds with our AI-powered design generator Try Piktochart AI!
Your design should immediately bring your brand to mind. Some gift cards look best with the logo front-and-center, while others use a rich canvas of brand colors to convey their recognizability. Lastly, the card should look sumptuous, making the cardholder want to pick it up and carry it.
- know your audience. It is important to know who you are targeting with your gift cards. As with most of your marketing collateral, understanding the social and cultural demographics of your customers will help you to create a design that will resonate with your target audience.
- Research your competition. Don’t forget that your rival businesses are also targeting the same set of customers, and doing their best to promote their brand and products through gift cards.
- Use bespoke images and graphics. Remember, gift cards and vouchers are an excellent promotional tool for your brand. Using bespoke images, icons and graphics that are specific to your business, will mean that recipients can instantly recognise your brand.
- Decide on your theme. If you are designing a gift card or voucher for a particular seasonal event or festive celebration, your theme should reflect the spirit of the occasion.
Start with gift card templates or create your own customised gift card designs to attract new customers and build your brand. Boost your business with gift cards. With gift cards, you can strengthen your brand identity and give fans of your brand a chance to spread the word to someone else.
A gift card should be immediately recognizable as yours, and as such, should maintain a branded consistency the whole time. If your brand has a specific color used in marketing or logos, you should let it shine in your gift card design.
A unique gift card design can help lead to a boost in revenue and growth. Take a look at these 20 unique gift cards to inspire your next design!
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