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  1. Sep 18, 2024 · DON’T use your Facebook page to constantly push your products or services. You’re trying to create relationships, not annoy people with a sales pitch. DO develop a distinct voice for your Facebook page. Use the tone on your company website as a starting point, then add a healthy dollop of personality and humor. DON’T go crazy with the ...

  2. Use these best practices to reach your business goals with posts: Use high-quality creatives: People may be more likely to pause on, interact with and respond positively to posts with creatives that captures their attention. Every post should include creatives, like images, GIFs or videos. Make sure these creative assets are high quality.

    • Promote your website. Business types this post idea is best for: Local Business or Place, Company Organization or Institution. Why it works: A great first post to make on Facebook is promoting your website.
    • Tell a story. Business types this post idea is best for: Company Organization or Institution, Brand or Product. Why it works: A smart way to engage with your audience on Facebook is to tell a story.
    • Share behind-the-scenes content. Business types this post idea is best for: Brand or Product, Local Business or Place, Cause or Community. Why it works: Customers enjoy doing business with you, but it’s also exciting for them to see how you do business.
    • Ask your followers questions. Business types this post idea is best for: Company Organization or Institution, Brand or Product. Why it works: A great way to generate engagement with your Facebook audience is to ask them questions.
    • How Often to Post on Social Media in 2024
    • Social Media Posting Frequency: Q3 2024 Data For 12 Industries
    • How to Know The Best Posting Frequency For Social Media
    • How to Schedule Social Media Posts

    Wondering how often to post to social media for business in 2024? While every channel has its own specifications, having an always-on presence is generally your ticket to online success. Here’s a quick summary of what we found: 1. Instagram: Post between 3 and 5 times per week. 2. Instagram Stories:Post 2 times per day. 3. Facebook: Post between 1 ...

    Construction, mining, and manufacturing

    1. Facebook: 11 posts per week 2. Instagram: 10 posts per week 3. LinkedIn: 7 posts per week 4. X (Twitter): 6 posts per week 5. TikTok: 4 posts per week

    Consumer goods and retail

    1. Facebook: 13 posts per week 2. Instagram: 11 posts per week 3. X (Twitter): 10 posts per week 4. LinkedIn: 8 posts per week 5. TikTok: 4 posts per week

    Dining, hospitality, and tourism

    1. Facebook: 13 posts per week 2. Instagram: 11 posts per week 3. X (Twitter): 5 posts per week 4. LinkedIn: 3 posts per week 5. TikTok: 3 posts per week

    Knowing how often should a business post on social media requires some trial and error. What’s good for some brands may not work for others. Enterprise teams will be able to post more frequently than individual entrepreneurs. As well, individual traits like audience size, community loyalty, geographic location, and content type can dramatically imp...

    Ready to streamline your social media game across all platforms? Hootsuite’s scheduling feature is here to make your life easier, whether you’re posting on Instagram, Facebook, Twitter, LinkedIn, TikTok, YouTube, or Pinterest. Here’s how to schedule social media posts with Hootsuite.

    • Ask questions. One great way to start conversations with your audience is by simply asking questions. It seems so basic, and you shouldn’t use this for every post, but it’s still a powerful strategy.
    • Behind-the-Scenes. Another great Facebook content idea is sharing behind-the-scenes (BTS) photos of your business. There are many ways to do this. Show how products are made, introduce your employees, or include bloopers of other videos or campaigns.
    • Trending topics. One great way to increase reach and engagement is to post about trending topics people are talking about. Not only can this increase your chances of appearing in feeds, but people will be more likely to comment on and share your posts as well.
    • Branded graphics. Another great post idea – that honestly is perfect for every single online platform – is creating branded graphics with your company’s logo, fonts and colors incorporated.
  3. Jun 9, 2017 · Studies have shown that posts with fewer characters produce better results. According to Jeff Bulas and multiple other publications, the ideal length of a Facebook post is 40 characters, but most brand updates seem to be slightly longer than this. Each Facebook post you publish should be creative and straight to the point.

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  5. Step 1 – Choose page type. The first thing you’ll need to do is go to the following link to start the process of adding your business page to Facebook. When you arrive on the page, select one of the 6 choices: Local business or place. Company, organization or institution.

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