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- Long Drive Agency
- Evaluate and Enhance your Club’s Digital Presence. The best way to reach your ideal audience is to meet them where they already are, and everyone- especially millennials- are online.
- Add Text Messaging Into Club Communications Plan. Most millennials don’t even use the “call” feature on their mobile devices anymore… and who answers a call anymore from a number they don't know?!
- Automate Your Emails. The easiest, most affordable way to attract new members and keep them engaged with your country club is through email marketing since these are the people who are familiar with your brand and they’ve indicated that they want to hear from you.
- Improve Your Social Media Engagement. When analyzing the social media profiles of country clubs, we mostly see a basic rotation of only three types of posts
- Reinvest in Your Facilities
- Rethink Your Membership Development
- Fine Tune Your Radar, Monitor Key Performance Indicators
- Focus on Your Budgeting Process, Keep Operations Flexible
- Offer A Superior Experience
- Pay Attention to The Big Three
- Hire Well
- Communicate Well
- Keep Your Eye on The Horizon
- Set High Expectations, Create Key Goals
Staying relevant is the single most important thing clubs can do to keep their current members happy and to attract new ones. Top clubs know this and strategically reinvest in facilities and amenities. This doesn’t mean you have to add new amenities to stay relevant, but it’s just as much about keeping your existing amenities in top condition. For ...
Top clubs are confident that membership in their club will be sought after, but they are not passive about the membership process. Leaders of top clubs keep an eye out for individuals who would make great members — people who are prominent in business, respected socially, and who fit the culture of the club. Even when interest in a club is strong, ...
The clubs that set themselves apart know what members want and what their peer clubs are doing. It's a focus adjustment that requires not only listening to your members and being attuned to what they've seen and liked at other clubs, but also being aware of what trends are happening nationally. For example, 25 years ago, Country Club of Virginia (C...
Top clubs invest considerable time in their budgeting process. They compare performance against budget, using appropriate benchmarks, creating realistic projections, and involving key staff. It's a disciplined process with a focus on five to 10 key areas and the KPIs related to those areas. Measure how performance deviates from your plan and make n...
This may seem obvious, but top clubs offer not only the best facilities and playing conditions, but also deliver the most superior personal service. They strive to personalize the service experience and go beyond greeting club members by name. The staff works to get to know members’ habits, likes and dislikes, and provide service accordingly. That ...
These days, club members are looking for excellence in all aspects of their club experience. However, there are three key areas — golf, dining, and fitness — where no club can afford to disappoint. Make sure your club delivers on all three. When it comes to your club's golf experience, offer members and guests a well-maintained, interesting, and fa...
Your talent represents your club. Top clubs know this and with many clubs spending 55 percent or more of revenues going to payroll, they understand that the investment they make in hiring exceptional people will pay off by creating an exceptional experience for members. To that end, the best clubs view staff as an investment rather than expense. Th...
Maintaining a steady dialogue among your club's staff, management, board, and members at large is critical. Given the broad and ever-growing methods of communication, it is important to be strategic. The best clubs have learned what mix of newsletter, email, and website communication works for their members. Communication should go beyond schedules...
Most clubs have a tendency to react to yesterday's problem or the loudest voice in the room, but top clubs keep their focus on the 10-year horizon. Sure they fix problems if and when they arise, but they don't let smaller problems interrupt their focus on the big picture. Top clubs spend wisely for the long term. This takes strategy and a commitmen...
The prevailing question at top clubs is "how can we do this better?" Adopt that attitude and your club will invariably succeed. Manage to these high expectations and make this part of your culture. Develop a program to convert ideas to actions and build clear accountability into the equation. At CCV, the Board and staff focus on six key goals for t...
Frequent guest Jamie Roux joins the Member Guest Podcast to discuss the best things about country clubs and public golf courses. What makes them unique? Wh...
Aug 8, 2019 · For clubs founded at any time, great clubhouse architecture can be a point of distinction, a reference to history and an emblem of place. But for many members, clubhouses speak to yet another ...
- John Gendall
Nov 15, 2020 · Country clubs spark images of fancily dressed people, exquisite swimming pools, and running tabs where children can pay for ice cream without asking their parents for money. For...
- Cathy Hackl
Picturesque. Tranquil. Luxurious. These are all words to describe just what is a country club. These highly coveted clubs are private social and recreational facilities typically located in a suburban or rural setting.
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Jun 1, 2021 · Balanced atop the hills with stunning panoramic views, the Berkeley Country Club has provided an unparalleled golf experience and fostered a welcoming member community for more than a century. The par-72 course is beautifully routed and a perfect walk.
