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What makes a good video storytelling piece?
Why is video storytelling important?
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Why should you include real people in your video storytelling projects?
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Why do brands need video storytelling?
- Show, Don’t Tell. Telling is selling -- and people hate being sold. What they don’t hate, though, is being shown how what you do directly benefits them.
- Interactive Storytelling. Interactive storytelling is the art of bringing your audiences directly into the story and helping them play a role in how they perceive it.
- Use Open Loops. Open loops are how you make people curious and drag them into your story -- while they wait for the payoff you’ve promised to deliver.
- Create a Brand Character. Building a brand personality or a brand character for your business is a great way to stand out. It’s also a great way to make sure people remember you and how you can help them.
Jul 2, 2024 · Explore 12 engaging video storytelling examples that will fire up your video production creativity. Read this blog and make the most of video storytelling in 2024.
- Create a Strong Narrative Arc. Regardless of genre and the purpose, modern stories follow a similar progression. This progression is also known as the narrative arc.
- Keep Your Target Audience in Mind. Marketers know that the very first step of every campaign is defining the target audience. No matter if you are a marketer, a business owner, or an independent creator, you need to know who your audience is.
- Consider The Four P’s of Storytelling. Before you start working on your video, one of the things you need to make sure of is that you have a firm understanding of the four P’s of storytelling: Plot, Purpose, People, Place.
- Appeal to Emotions. One of the biggest reasons stories are so effective and resonate with us is because they convey emotions. To make your story appealing to the audience, when you start to develop your video idea, focus on the feelings you want to convey.
- Identify Your Audience, Goal, and Platform
- Write Your Story
- Decide How You’Ll Tell Your Story with Video
- Hire A Production Team Or Studio
- Determine Your Video Distribution Strategy
Video storytelling can be used as a powerful marketing tool, as an educational tool, or just for entertainment purposes. Whatever your goal, the first and most important element of storytelling with video is your audience. Your audience’s problems, pain points, and priorities should inform every aspect of your video storytelling, including the elem...
After digging into your target audience and project goals, create your narrative. What story do you want to tell? What message do you want to convey? This step typically calls for a professional screenwriteror someone with experience writing for video. Since viewers will likely only see your video once or twice, every element of your video needs to...
Technology (Vimeo!) has allowed us to tell video stories in many different ways—with live actors, through animation, with special effects, and even using our smartphones. While your chosen video format will predominantly depend on your video storytelling budget, you should also consider your target audience, brand, project timeline, and available r...
When interviewing video experts, review their portfolio to confirm their style and storytelling approach matches your brand and project goals. Projects like these may also call for a Request for Proposal (RFP) so you can compare multiple studios and see which aligns best with your needs. For example, if your team has prepared a video script and has...
Recall the platform(s) you determined in step one. Where will you publish your new video? If your video is long and published on a platform like Vimeo, work with your production team to create a shorter highlight reel or trailer to promote it on social media or via ads and drive viewers to your intended platform. If it was made for social media, co...
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Learn how storytelling for video can capture your audience’s attention, convey key messages, and boost engagement. Here’s how to drive action via video.
Techniques can range from pacing, setting, point of view, imagery, foreshadowing, plot structure, tone, narration style, and more. Combining different techniques helps create compelling narratives that evoke specific responses from the audience.
Jun 6, 2023 · Video storytelling is a marketing strategy that involves using video to share a narrative and evoke positive emotions in your audience. These pieces may range from a funny video that makes viewers laugh to a doodle video breaking down a complex concept or a serious video meant to inspire them.
