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- Proximity. Location, location, location: If an event is happening nearby, it will impact the audience more than if it were happening somewhere else that doesn't affect them as much, such as in another state or country.
- Prominence. A well-known person, place, or event has a stronger news angle than something the audience isn’t familiar with. A guest speaker visiting your local elementary school to take over story time doesn't resonate with many people...
- Timeliness. Current news has more impact than something that happened yesterday or last week. The public and news media lose interest quickly, and past events become stale when there's always fresh news somewhere.
- Oddity. If something is unusual, shocking, or bizarre, the strangeness and novelty alone could make it newsworthy. A Florida man threw an alligator through a Wendy’s drive-thru window?
- Information
- Significance
- Focus
- Context
- Faces
- Form
- Voice
You need to have concrete details about the who, what, when, where and why. When reporters ignore your pitches, it is often because they lack substance. Think about the facts and details beforeyou pitch a story, and be sure to also consider the logistics. If you want an outlet to cover a resident’s birthday, for example, make sure you check with th...
Your story pitch may be of utmost importance to you, but what about the outlet’s readers, listeners or viewers? If you are not thinking of the audience, it is likely you will strike out. Keep in mind, however, that even if your pitch isn’t particularly news-worthy (i.e. what a newspaper would, for example, want to run on their first page), editors ...
A good story is limited and focused. In public relations, we often want a reporter to get all the details, but if you give them too much to work with, you will be disappointed in the result. Remember what your core story idea is and stay focused in your pitch. You ultimately can’t control how a reporter decides to report, but you can help them to d...
Good news stories offer readers perspective. Again, your story idea might be of great interest to your own community, but reporters are often responsive to a pitch that has wider implications beyond the senior living community you represent. Is there a larger trend or issue you could tie your pitch back to? For example, if you wanted to pitch a sto...
Good stories include characters. Think about who will be the face of the story you pitch. Whomever you put forward – and you should offer up different sources to enhance your success – should understand and be passionate about the story. They should also be responsive and willing to get back to a reporter in a timely manner.
Good news stories take shape and give the reader a sense of completion. As a public relations practitioner, you can help reporters generate form by offering a well-rounded set of facts and sources for a story. This list of facts and sources does not have to be formal, but should be comprehensive, focused and carefully coordinated.
Good stories also include good conversations. The reporter has a job to provide a narrative of facts and details; good, concise quotes will add color and accentuate points in the story. While reporters will likely want to obtain their own quotes for a story, including them in a pitch or news release, when relevant, can help to show a person’s perso...
Nov 3, 2023 · News writing isn’t just about relaying facts; it’s about weaving a narrative that is timely, relevant, and compelling. Let’s pull back the curtain on the art of crafting news stories to discover what truly makes them tick.
Feb 9, 2024 · While reading traditional, more negative news is important, consuming good news is also part of staying informed, and it brings meaningful benefits, like reduced stress and anxiety, higher rates of engagement, community building skills, and inspiration for making the world a better place.
Feb 17, 2015 · Good stories about any topic generally have some things in common. Here are 12 points to keep in mind when you are planning, researching and producing a news story. 1: New and interesting information – something that surprises the audience and makes them say, wow, I didn’t know that. 2: Impact – Who does this story affect and how? Why is ...
Jul 3, 2019 · Do you want to produce your first news story, but aren't sure where to begin or what to do along the way? Creating a news story is a series of tasks that involve both reporting and writing. Here are the things you'll need to accomplish to produce quality work that's ready for publication.
News stories tell the reader what they need to know in the shortest possible way. When writing your news story, be as brief, clear and precise as possible. When...
