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Oct 12, 2023 · Your movie trailer is essentially a highlight reel of your film’s best features, so don’t hold back. Think of it as a movie menu that entices your audience to explore the full course. To excel in making a movie trailer, focus on showcasing your film’s unique selling points.
- Joel Lee
- It Has a Badass Revelation. The Avengers: Endgame movie trailer is a masterclass in hype. It has the introspective music that builds to an epic crescendo.
- It Teases the Main Attraction. I really like the movie trailer for A Quiet Place because it expertly highlights the main attraction of the film—sound-sensitive monsters—without ever showing them on screen.
- It Sets Up the Premise, Then Stops! The worst thing a movie trailer can do is give away all of its plot points. If you know what all three acts of the movie are going to be, it deflates a lot of the anticipation.
- It Raises Intriguing Questions. The movie trailer for Alien is one of the best trailers ever made for a horror movie, precisely because it does one thing: it makes you ask question after question, without ever giving you an answer.
- Remember the trailer is also a story. A trailer shouldn't just play like a showreel of the film's greatest hits. Just like any edit, a strong narrative is key.
- Deconstruct the film. It's important to disconnect from the film and pull it apart so it'll become the building blocks if your trailer. Think about the film being a completed jigsaw.
- Target your core audience. Make sure everything in your trailer is working to compliment the tone of the film rather than combat it. If you're cutting for a gritty character drama, you probably don't want an edit every 12 frames.
- Don't spoil (too much) Obviously any trailer counts as some degree of spoiler, but putting in all the film's third act action will really spoil the film for a lot of people.
Movie marketing expert and creative director Jessica Fox takes us through the steps of creating a successful movie trailer.
- 7 min
- 166.5K
- Vanity Fair
Sep 25, 2015 · A great trailer isn’t just an ad for a movie; it’s its own beautiful short film. Like any good short, then, the key to building a successful trailer is pacing, which is what makes the preview ...
Apr 25, 2023 · How to make a great movie trailer Top trailer editors reveal the tricks to avoiding spoilers, finding the story, dealing with nervous studios and putting their best footage forward
Apr 19, 2021 · Whether you are looking into how to make a good movie trailer as a fun personal project, for a school assignment, or genuinely for a movie you are looking to release, this guide will have you on your way to Hollywood in no time.
