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- Aishwarya Lakshmi
- Generate qualified leads by publishing quality articles. Studies found that 70% of B2C marketers include content marketing in their marketing plan (source).
- Enhance engagement with the transformative power of AI. Artificial intelligence (AI) has transformed marketing, like every other industry. AI significantly speeds up the content generation process, with 85.1% of users using it to write articles and create different forms of content.
- Optimize your social media presence for audience expansion. Social media platforms can be a great way to distribute content for increased reach, brand awareness, and relationship building.
- Share student stories to help prospects visualize their future. Word of mouth is among the most powerful ways to market student experiences at colleges and institutions.
Oct 24, 2024 · The role of data analytics in higher ed marketing. Analytics is key to enrollment marketing in the digital age. By monitoring key performance indicators, or KPIs, higher education marketers can gauge a campaign’s performance and then make adjustments as needed, ensuring they better reach prospective students with impactful resources.
- Introduction
- Welcome to The Digital Age
- The Role Content Marketing Plays in The Digital Age
- The Benefits of Content Marketing For Higher Education
- Guiding The Student Journey
- Institutional Branding
- Measuring Success
- Engage Faculty, Staff and Current Students
- Foleon For Higher Education
- Conclusion
You're probably reading this because, as someone who works in higher education, you know that higher education marketers, recruiters, and communications professionals face challenges that didn't exist years ago. As pressures mount, leadership teams do everything they can to be as effective as possible while your teaching methods evolve, classrooms ...
There's no denying that the digital age has significantly impacted the way schools and universities communicate effectively, from enrollment to advancement. Adding to this issue, the overall media landscape has dramatically changed for students and education marketers alike. Nowadays, it's almost second nature for people to read something from the ...
From recruiting materials to research papers, content has long played a significant role in helping universities attract students and engage with people in the academic world. But as reading habits change, the content should too. In today's digital age, direct mail and print materials are no longer the primary content sources. As the demand for dig...
From outbound to inbound
It's no question that traditional, outbound methods quickly lose their effectiveness. Students and alumni don't want to be told what to do; they want to discover it themselves. Today's audiences are smart and take the time to evaluate before buying products and services. You must entice your readers with valuable content to keep them coming back — and that's exactly what content marketing is.
Leading with value
As previously mentioned, valuable content is key to securing a prospect's interest and starting their journey down your marketing funnel. In exchange for your prospect's time and attention, give them valuable content to keep them coming back to you for more. Consider what questions they are asking, the information they need, the challenges they have, and the solutions you can offer across every stage of the journey.
Flexibility and agility
Relative to print, content marketing can be seen as your swiss army knife, ready to be whipped out at just a moment's notice. Unlike the 8.5x11 page, you have complete flexibility over the type of content you can create, such as the structure, format, visuals, layout & length. Why does that matter? It's because some people prefer visual stories (infographics, slides), some video stories (YouTube, GIFs), some audio (podcasts, webinars), and others with varying degrees of text (short-form, long...
Suppose your ideal prospect — perfect grades, strong test scores, a well-rounded mix of extracurricular activities — showed up on your campus. Would you let them wander around by themselves or give them a guided tour to pique their curiosity? It should be no different digitally. Engaging prospects early in their decision process is key to ensuring ...
During the college application season, high school seniors will only apply to a handful of universities out of thousands. Creating a strong brand identity ensures your university will stand out and have the edge it needs to make that shortlist. Universities tend to focus on similar ideas around "building leaders of the future" or "preparing student...
Creating goals around your content objectives Even if your community enthusiastically engages with your school online, your content will mean nothing if it doesn't lead to any outcomes. It's great if you can share your content across your social media channels. The more you have, the longer your content calendar will last. But it's even better if t...
Despite your success in wooing prospects into applying to your school, your job is not entirely done yet. In the past few years, many schools have invested a significant amount of resources into improving their student's experiences, and rightfully so. You need to nurture and support student and faculty relationships from enrollment to graduation d...
After spending a lot of time coming up with content, researching it, and writing it, it's time to publish. But that doesn't mean the hard work is over. It's important to promote what you have and develop a strategy that helps create traffic and raise your brand awareness. There are a variety of options when it comes to the content promotion that yo...
Higher education marketing has come a long way since the days when recruiters used to visit their prospect's homes. As the world increasingly adapts itself to the new generation of mobile-first digital natives, so should your content. Leveraging it to maximize your reach and minimize costs lets you tell your institution's story and help new audienc...
- Use short-form videos to promote your higher ed institute. 50% of the campuses witnessed a decline in campus visit requests. As the number of students interested in exploring the campus drops significantly, higher education institutions can use videos to reach prospective students.
- Use YouTube for content for higher ed marketing. YouTube videos provide an opportunity to expand awareness about your institute. It also increases SEO performance and supports other digital marketing campaigns.
- Produce high-quality leads with PPC advertising for higher education institutes. Search engines like Google offer pay-per-click (PPC) services. Running PPC ads for higher education institutions is a great way to reach out to potential students.
- Move your PR strategies online for higher ed marketing. Some PR fundamentals will never change. In the case of higher educational institutes, doing PR outreaches for higher education involve establishing ties with editors, professors, and reporters.
- Create personalized, targeted social campaigns. We all know that social media has become a popular space not only for teenagers, but also young, middle-aged and even older adults to spend their time online.
- Appeal to the emotions of your prospective students. Something like a higher education degree can truly impact a person’s life in many ways. So it’s not a surprise that obtaining such a degree is often a very emotional and meaningful experience.
- Make your school stand out. So you work for a well-known institution, with highly regarded professors, an array of activities, sports, and clubs to involve the student body, a food program, and plenty of housing options for on-campus students.
- Let your happy and successful students do the talking. You may not realize it, but as a higher education marketer it might just be best to keep your lips sealed.
In this guide, we’ll introduce 9 higher education marketing strategies. We’ll take a high-level approach and look at some fundamental, evergreen tactics. We won’t advise you on how to use hashtags, or weigh in on the latest higher education marketing trends.
Aug 8, 2022 · This list of great marketing campaigns and taglines shows what can happen when higher ed institutions expertly blend creativity with purpose.
