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Jan 26, 2021 · 1. Plain copy. The most basic approach to write copy is to introduce the product without gimmick or style. It’s a simple presentation of the facts and benefits. There’s no story, no conversation, no “sizzle,” and no superlative claims. Think Google Marketing Platform.
- A Short Guide to Writing Good Copy - Copyblogger
Good copy isn’t necessarily “stylish.” But copy that...
- A Short Guide to Writing Good Copy - Copyblogger
- It Tilts Your Perspective.
- It Finds Connections.
- It Has A Stunning Lead.
- It Is Born Out of Listening.
- It Avoids Jargon and hyperbole.
- It Knows Its audience.
- It Uses Compelling Headlines.
- It Is well-researched.
- It Uses Formatting to Its Advantage.
- It Flows Naturally.
Sometimes, all a message needs to break through is a slight shift in angle. We've grown so accustomed to blocking out marketing messages, we don't even see them anymore. One of the most powerful things a copywriter can do is break down a reader's guard with an unexpected approach. Every story has a myriad of angles -- your job as a copywriter is to...
In 1996, Steve Jobs let the cat out of the bag. He was speaking with a journalist from Wired on the topic of creativityand explained: Let's say you have to write an ad for a new pair of sneakers. You could take the assignment head on. You could write about the elasticity of the shoe's sole or the lightweight design. Indeed, many have. Or you could ...
The following are all headlines or leading sentences from Urban Daddy, an email-based magazine drawing attention to new products, experiences, and eateries. 1. "Six days. That’s how long you have until 65% of your body is turkey." 2. "There are 8,760 hours in a year. And just one hour in which a stand will be dispensing gratis latkes with homemade ...
Seeing its plans to launch yet another gym in the greater Boston region, an outsider might have called the Harrington family a wee bit crazy. The market was already flush with gyms, including a new breed of luxury ones that seemed to be in an arms war for the flashiest perks. Gyms across the region were offering massage services, smoothie bars, and...
Groundbreaking. Revolutionary. Business Solutions. Targetable Scale. Ideation. Evidence-based approaches. Industry-wide best practices. Have I lost you yet? When writers struggle to convey what is truly special about their company, product, or service, they sometimes fall back on jargon or hyperbole to underscore their point. The truth is, good cop...
Create personas with HubSpot's template Good copywriting knows the audienceit is writing to because it recognizes that effective communication requires a deep understanding of the reader. By knowing the audience, a copywriter can tailor their messaging, tone, and language to resonate with the intended readers. Whether it's a sales copy or a blog po...
Source Your content can be excellent, but if you don't get people to read it in the first place, it's a waste. Good copywriting incorporates attention-grabbing headlines because they serve as the first impression and the gateway to the rest of the content. A well-crafted headline like the one shown above from NPR grabs attention, sparks curiosity, ...
A map from The New York Times shows how research can enhance writing. Good copywriting is well-researched because it is important to have accurate and up-to-date information in order to create compelling and persuasive content. Research allows copywriters to understand their target audience, industry trends, and competitors. It helps to identify th...
This HubSpot blog post uses a table of contents Formatted pieces are far easier to read than blocks of text. By incorporating elements such as a table of contents, subheadings, bullet points, bold or italicized text, block quotes, and whitespace, copywriters can break up the content into easily scannable and digestible chunks. Formatting helps read...
When copywriting flows naturally, it feels effortless and easy to consume. The sentences and paragraphs flow smoothly from one to another, guiding the reader along a logical and coherent path. This flow is achieved through the use of concise and clear language, proper sentence structure, and effective transitions. A natural flow eliminates any stum...
- Meghan Keaney Anderson
- Portland, OR
- hello@kelseyohalloran.com
- Good copy is clear. Clarity should always come before cleverness. Good copy answers the reader’s questions with words that feel familiar. It communicates what the offering is, what makes it different, who it’s for, why they should care, and what action the reader should take to move forward.
- Good copy connects. It doesn’t just sound nice — it truly resonates with the reader. The writing process starts with researching the company, customers, and competitors to craft strategic, empathetic copy that connects on a deeper level.
- Good copy is concise. Readers have limited time and energy — so good copy uses the fewest words possible to achieve the desired results.
- Good copy cares about the reader. It puts the reader first, speaks their language, and focuses on what they care about — their needs, fears, values, and desires.
Apr 4, 2013 · Good copy isn’t necessarily “stylish.” But copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand. A lack of style is what makes it work, so writers who master this “style” are sought after and revered.
- Prioritize Your Headline. Begin your copy with a punchy headline that entices readers to learn more about your product or service. Why is this so important?
- Include Keywords to Optimize Web Copy. SEO copywriters use keyword research to analyze search queries. These are the words people type into search engines to find information, products, websites, businesses, or services.
- Follow the AIDA Structure. Use the AIDA acronym to encourage conversions. This copywriting technique leads people through four stages of the purchasing process.
- Address the Reader. Using the pronouns “you” or “me” makes the reader a character in the story. So it feels like a more intimate experience you’ve designed for them.
Jun 28, 2023 · What makes for good copy? Excellent copy has all of the same traits that good writing has: it's clean, well-structured, and flows naturally for the reader. But in the business world, copy also has a job, and great copy delivers on its intended outcomes.
Feb 18, 2023 · Copywriting is a content production strategy focused on convincing the reader to take a specific action. The copywriter must write the “copy” (the content) thinking about its persuasive character, using triggers to arouse interest in the reader, in order to generate conversions and sales.
