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Apr 20, 2018 · Learn how to craft a blog post that customers want to read, and that translates into real business value. Your blog is a key part of your company's digital marketing strategy, but constantly ...
- A Clearly Defined Target Audience. Choosing a topic with your target audience in mind is one of the hallmarks of a good blog post, and it begins before you put a single word on the page.
- A Compelling Headline. Even world-class content can fall short if no one clicks on it. Your post title could be your only shot at drawing readers in, so it’s worth spending the extra time writing one that accomplishes that goal.
- A Strong Lead. You’ve captured your audience’s attention with your headline — now you need to maintain it. A strong introduction assures the reader that your post holds the information they’re looking for, ideally in five sentences or less.
- An Optimized Post Structure. How your post is structured matters — both for your readers and for ranking on the SERP. Semrush analyzed 500,000 articles and found that the 47% of articles with advanced headings structures (H2s, H3s, and H4s) belong to the highest-performing organic content group.
- Craft a Great Headline That Readers Can’t Resist. Want to know one of the biggest mistakes bloggers make? Writing quality blog posts before the headlines (aka the post title).
- Write an Introduction That Grabs and Seduces. You’ve lured readers in with your headline. Now you’ve got to keep them. No easy task, my friend. Readers are fickle.
- Deliver Advice That’s Easy to Consume and Impossible to Ignore. Okay, you’re doing great. You got readers to click on your headline, you lured them down the page with your intro, and now it’s time to deliver on all that you’ve promised.
- Close with a Motivational Bang. We’re almost at the finish line! It’s time to close your post with a bang. This is where you rally behind your readers. Show them that you believe in them.
- Start With the Right Blog Post Topic. Before you do anything else, the first thing you need to do is pick the right topic to talk about in your blog post.
- Create a Descriptive and Compelling Headline. Once you have a blog post topic, then you can think about the blog post’s headline. Your post’s headline is usually the first thing people see.
- Write a Clear and Concise Introduction. Every great blog post needs a clear introduction that tells visitors what the post is about. This helps people decide whether they’re interested in the topic.
- Break Up Content with Headings. No matter how good your writing is, all your hard work will go to waste if readers can’t concentrate on more than a few paragraphs.
- Headline. Every great blog post starts with a headline that grabs the reader's attention, and compels them to click and keep reading to learn more. Internet readers have very short attention spans -- around eight seconds in length -- and the headline is one of the critical first elements that help readers decide if they want to click and stay on your site.
- Meta Description. The meta description doesn't live on your blog post -- it lives somewhere different that's just as important. The meta description refers to the HTML attribute that explains the contents of a given web page.
- Featured Image. Featured images usually sit at the top of a blog post and are another element to draw readers in to learn more. The image should reflect what the story is about, intrigue readers, or provoke them.
- Introduction. The introduction needs to quickly hook your reader and convince her to read the rest of your blog post. It also has to let the reader know what your post is about, so she knows what she's getting.
Aug 29, 2024 · What makes a good blog post? Before you write your first blog post, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?” and “What makes our audience come back for more?” To start, a good blog post is interesting and educational.
Sep 23, 2022 · Discover how to write a good blog post using a template and step-by-step process. You’ll learn actionable tips to repeat for all your content.
