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Grow your reach by responding to posts as your Page. Comment, react, or share any post in your feed from the perspective of your brand, exposing your name to a wider, relevant audience. You can also follow other Pages to easily discover and join more conversations as your brand. Optimize your content with powerful analytics.
- 15 Inspiring Content Ideas for Your LinkedIn Page
Short bits of wisdom, conversation-starting questions, and...
- 15 Inspiring Content Ideas for Your LinkedIn Page
- Why Create A LinkedIn Company page?
- How to Create A LinkedIn Company Page
- 9 Tips For Creating A Successful LinkedIn Company Page
LinkedIn is the world’s largest and most active professional networking platform, with over 55 million companies competing for the attention of more than 720 million users. A well-optimized LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader, and offers other great benefits in the process, like…...
If you haven’t already created a personal LinkedIn account, you’ll need to do so first. (Here’s LinkedIn’s step-by-step guide). Now, let’s get down to business. 1. On the Create a LinkedIn Page page, select Company. 2. Fill in company details. A page preview displays how it looks as you add content. Choose a good URL for your brand. If you can, mak...
1. Upload a great profile image and banner
Your profile image is the first thing people searching for your company on LinkedIn will see, so make a good impression. Company Pages with profile pictures get six times more visitorsthan those without. Choosing a LinkedIn profile image is straightforward: take your company logo (the same one you’re using on your other social media channels) and resize it to fit the platform’s requirements. The profile banner above your company logo offers a bit more room for creativity, as there are no hard...
2. Write a compelling “About Us” section and include relevant keywords
Carefully selected images will hook a prospect, but it takes words to reel them in. A well-optimized “About Us” section on your Company Page is a tightly worded paragraph (2,000 characters or less) telling visitors everything they need to know about your company. Use simple, accessible language informed by keyword research to outline your business goalsin words anyone will understand. Ultimately, you want your About Us section to tell your company story and help people see the value of your p...
3. Post to your Company Page regularly
LinkedIn reports that companies who post weekly see a 2x lift in engagement, so plug your page with fresh content on the reg. With a variety of post options available to LinkedIn users—articles, images, video, documents—you’ve got a wealth of ways to entertain and inform your audience. Here’s how to use LinkedIn’s content formats. Articles: LinkedIn is unique among social networks in that it allows for long-form content — so this is your chance to sound off (though LinkedIn recommends keeping...
Aug 9, 2024 · Use an informative and engaging thumbnail: This will help your viewers see what your video is about at a glance. 2. Make your Page visually compelling. Ensure your LinkedIn Page stays visually ...
- Allie Decker
- Complete all Page details with in-depth information about your company. A fully completed LinkedIn Company Page will help you engage users more effectively and earn more follows and shares.
- Add important Page admins. Maintaining a LinkedIn Company Page can be a lot of work, especially if your team is already manning multiple social networks and accounts.
- Keep your images up-to-date. Your Page logo and cover photo are very important; they visually introduce and engage anyone who visits your Page. Keep these images up-to-date with your latest branding and marketing materials.
- Share engaging content with your followers at least once a week. Like any social network, you can’t expect to simply create your account and be finished.
Jul 5, 2024 · Short bits of wisdom, conversation-starting questions, and linked content highlights make for great image copy. #9. Product launches and feature enhancements. Keep your audience up-to-date on the ...
Optimize for search. LinkedIn Pages are SEO-friendly. Google previews up to 156 characters of your page text, so be sure that your description leads with powerful, keyword-rich copy. On LinkedIn, members can search for companies by keyword, so include words and phrases that describe your business, expertise, and industry focus.
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Aug 19, 2021 · Educate and inspire your audience. Express your brand voice and values. Attract top talent. Build a community. Network effectively. Improve your discoverability on Google. Show prospects the people behind your company. In fact, LinkedIn is the top content distribution channel for 94% of B2B marketers.
