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- Content readability measures how easy your content is to read for your audience. Readable content is clear, easy to understand, and easy to skim. On the other hand, content that’s hard to read is hard to understand, hard to skim, and unclear.
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May 19, 2023 · Content readability measures how easy your content is to read for your audience. Readable content is clear, easy to understand, and easy to skim.
- President
- Content at Scale
May 22, 2023 · Website readability measures how well your website users interact with your content. Today, we’ll consider the notion of readability as a function of the way content is written; the legibility of how that content is presented; and how comprehensible it is to your target audience.
- Steve Linney
- Have a customer focus. This is content marketing 101, but it’s the most important aspect. Create content that: Is genuinely useful to the reader. Is relatable.
- Get a baseline score. Once you have your first draft ready, it’s time to determine its readability score. You can use one of several free and paid tools.
- Revise to achieve correct reading level. As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content.
- Shorten your sentences. The No. 1 element that readability algorithms agree on is that long sentences are bad. Thankfully, it’s an easy fix – shorten your sentences.
- Remember who your audience is. Whether you’re creating a landing page, a how-to guide or a generic blog post, you always need to keep your audience in mind.
- Choose your headlines with care. If you want your audience to actually click on your content, you need to make sure that you’ve created a clear headline that fully conveys what your article or landing page is actually about.
- Be concise. If you prefer using longer sentences, that’s your prerogative, but at the very least, you should try to be concise. If you can explain something in a couple of sentences, rather than an entire paragraph, do so.
- Be smart with formatting. One thing that readability tools don’t consider when calculating your readability score is the actual design of your content.
Feb 2, 2023 · What is readability? Google’s dictionary defines readability as “the quality of being easy or enjoyable to read.” It’s the ease with which someone can understand a written text. One important factor that plays a role in the readability of your text is the difficulty.
- Female
- Content Specialist
- 116
- June 17, 1989
In this guide, I've distilled my eight years of content marketing experience into actionable insights aimed at enhancing content readability. But first, let’s start with the basics. What is readability?
Content clarity is the user experience of how difficult or easy it is to read text. Why is that important? We know from neuroscience that processing words places a far greater cognitive load on the brain than images.
