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    • Deep connection to cowboy culture

      Image courtesy of esquire.com

      esquire.com

      • Wrangler’s deep connection to cowboy culture set it apart from other denim brands. While competitors like Levi’s were also popular, their focus on functionality and durability for working men and rodeo stars gave it a unique edge. Wrangler jeans became the uniform of the cowboy, embodying the rugged, independent spirit of the American West.
      www.bundlex.com/en/blog/fashion-tips/history-of-wrangler-jeans/
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  2. Wrangler was founded in 1947 as a brand under the Blue Bell Overall Company, which dates back to 1904. This emergence followed Blue Bell's acquisition of the Casey Jones Work-Clothes Company, securing the Wrangler name. Rodeo Ben designed the first Wrangler jeans specifically for cowboys and rodeo participants, introducing the 11MWZ model that ...

  3. Oct 22, 2012 · Today, Wrangler stands for not only the cowboy theme, but also the western roots and tradition of the brand. The signature “W” letter embroidered on the back pockets has become to one of the most recognizable symbols in the world of denim.

  4. Sep 12, 2024 · From the rugged rodeo circuits to the fashion runway, Wrangler jeans have carved a unique place in the world of denim. Known for their sturdy construction and timeless appeal, their journey is a testament to American resilience and the enduring spirit of the West.

  5. Jun 1, 2014 · In 2003, VF Jeanswear added two new brands to the Wrangler family: RIGGS WORKWEAR® by Wrangler®, a line of premium work clothes, and Wrangler® ProGearTM, hunting apparel for the serious sportsman.

  6. Wrangler is an American manufacturer of jeans and other clothing items, particularly workwear. The brand is owned by Kontoor Brands Inc., which also owns Lee. Its headquarters is in downtown Greensboro, North Carolina, in the United States, with production plants located throughout the world.

  7. Jun 27, 2023 · The VF Corporation played a crucial role in expanding Wrangler's global presence. The brand diversified its product range to include not only jeans but also shirts, jackets, and other apparel. Wrangler became synonymous with the Western lifestyle and casual, rugged fashion.

  8. Apr 15, 2024 · Discover the enduring legacy of Wrangler jeans in our deep dive into America's favorite denim. From their rugged beginnings to modern-day innovations, learn why Wrangler remains a symbol of quality and resilience.

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