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Apr 5, 2013 · The jewelry was also distributed to major department stores such as Eatons, Morgans (now defunct), and The Hudson’s Bay Company now known as The Bay. NEW SHERMAN INFORMATION SURFACES. Like so many of our jewel-loving friends, we began collecting Sherman jewelry precisely because its quality endured the test of time.
- Melinda Lewis
Sherman was a Canadian (Montreal) company that produced costume jewelry of exceptional quality most commonly in Austrian crystal, either of the rhinestone or bead variety. According to Illusion Jewels, it was in existence from 1947-1981 and bore at least 3 signatures. SHERMAN in all caps, Sherman in script, and Sherman with STERLING in all caps ...
Sherman had to close up shop in 1981, and he passed away in 1984. When you think of North American costume-jewelry centers, glamorous cities like New York, L.A., and Chicago probably come to mind. But one of the top-notch costume jewelers in the 1950s was actually located in Montreal, Canada. Gustave Sherman’s Jewish parents immigrated to ...
- Canada at Its Best!
- The School of Hard Knocks
- Innovator and Perfectionist
- A Military Career
- An Emerging Talent
- An Ideal Employer
- Going Upscale
- Jewelry to Impress
- The Sincerest Form of Flattery
- Not appreciated in His Day
Jewels of Elegance, the phrase written on the paper foil tag attached to Sherman jewelry captures the ambiance of elegance, sophistication and quality that Gustave Sherman created with costume jewelry. Sherman is to Canadian costume jewelry what Gretzky is to Canadian hockey and Celine Dion is to Canadian music. Sherman is the most recognized and c...
The key to Sherman’s design, manufacturing, and marketing brilliance is tied directly to his life experiences; spiritually, culturally and through ‘the school of hard knocks.’ Sherman’s character is representative of so many Canadian and American citizens born in the early nineteen hundreds. His parents were first generation immigrants who had fled...
An innovator in design of costume jewelry, Gus Sherman had an unerring ability to know the range of taste in jewelry from a farmer’s wife to a high society matron. His son, Mark explained, “My father could have been producing widgets and if he had, they would have been the best widgets ever produced.” Thankfully, Gus Sherman chose to manufacture co...
At eighteen, rather than enter a Yeshiva, Gus hitchhiked to Texas and joined the Texas Cavalry. He quickly realized that he did not want to spend the next five years with the cavalry, but did not have the $250 to buy out his contract. He decided to play poker. He won the necessary money and hitchhiked his way back to Canada. He then paired with a f...
A childhood friend, Hy Mendelson, had started selling Jay Kel and Jay Flex jewelry which was owned by a wholesaler from New York. Hy, a genius with machinery, bought a Canadian franchise to manufacture Jay Kel and Jay Flex in Canada. This line of jewelry was rhodium plated sterling with rhinestones. It was very well made and had a sophisticated and...
Part of his staff were women who worked At home while their children were young. Additional staff was brought in to work part time in the evenings and on weekends. Sherman’s concern for his employees showed. Positions were kept open when one become ill. He trusted his employees and treated them in an individual manner that enabled them to integrate...
He realized that with the advent of high employment after WWII, the ordinary person had money to buy some luxuries. Many still did not have the funds to buy very expensive gem jewelry but they did have money to buy quality costume jewelry. He made no pretense of mimicking gem jewelry. His jewelry was designed to be recognized as costume, but expens...
Certainly, one of the reasons that Sherman was so well known across Canada was that he sold his jewelry to all the leading department stores and large luxury jewelry chains such as Birks (the Tiffany of Canada), but the basis of his sales was always the small local jewelry store in every small town even in remote regions of the country. Sherman onl...
His friend and competitor, Philip Keyes, recognized that Sherman’s glitzy style incorporating light base metal soldered together was what the customer wanted, resulting in the Hollywood glamour look rather than the smaller, heavier cast fashion jewelry that mimicked the gem jewelry of the thirties. Philip Keyes, who designed and produced fashion je...
Unfortunately, the large department store buyers, and to a certain extent, the consumer, did not appreciate the element of extra quality and the resulting extra cost of Sherman jewelry. The majority of consumers began buying jewelry made by other companies that on the surface looked similar, but did not use the same quality or number of stones or m...
Oct 21, 2024 · Sherman also made tiaras for the Miss Canada pageants and a few crowns for special occasions. They manufactured a limited number of belts as well. These items are considered to be the rarest when it comes to Sherman creations. Sherman also made beaded jewelry. Many of these necklaces, earrings, and brooches can be found more reasonably priced ...
Jul 18, 2024 · Sherman’s designs were intricate and complex, full of contrasting lines, shapes, and colour. His pieces required large numbers of crystals, all of which were set by hand on double-plated settings. His work ranged from affordable to expensive and was sold through large department and jewellery stores like Birks, Eatons, and Peoples, but also in smaller independent jewellery stores across the ...
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May 3, 2011 · Sherman Jewelry, produced in Canada from 1947 to 1981, boasts exquisite craftsmanship and fine Austrian crystal rhinestones. Pieces are often plated in rhodium or gold, with some featuring japanned or "gun metal" finishes. Popular motifs include florals, wreaths, and leaves, alongside more uncommon figural designs like basket brooches and ...
