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  2. From its retail stores to its hotels and campsites, the anti-brand brand is one of the fastest growing brands from Japan and Asia. One of the secrets behind Muji’s success is its ability to offer a consistent design philosophy that consumers can identify with, across its portfolio of brands.

  3. www.muji.eu › pages › about-mujiAbout MUJI | MUJI

    The concept was born of the intersection of two distinct stances: no brand (Mujirushi) and the value of good items (ryohin). MUJI began with three steps: selecting materials, scrutinizing processes, and simplifying packaging.

  4. May 23, 2022 · Is MUJI a good brand? Yes, Muji makes durable, functional, high-quality products that never run out of style. Their minimalist design also makes them fit in different settings and serve various purposes.

  5. MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and packaging simplification.

  6. Nov 20, 2020 · That’s what makes Muji, short for Mujirushi Ryohin, meaning “no-brand, quality goods,” stand out among the rest. The Japanese company sells conventional items such as household goods and apparel, but unlike most brands, Muji doesn’t want consumers to feel an urge to buy their products.

  7. www.muji.com › jp › aboutWhat is MUJI?

    Mujirushi Ryohin, MUJI in Japanese, translates as “no-brand quality goods.” MUJI is based on three core principles, which remain unchanged to this day: 1. Selection of materials 2. Streamlining of processes 3. Simplification of packages. MUJI's products, born from an extremely rational manufacturing process,

  8. Aug 17, 2019 · Muji began life as a range of simple household products, sold in Japanese supermarkets, whose name meant ‘no-brand items of good value’. It soon moved into clothing and today sells 7,000...

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