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Unprecedented portfolio of iconic brands
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- Bernard Arnault has led the Group since 1989 and is the majority shareholder, pursuing a clearly focused vision: make LVMH the world leader in luxury. An unprecedented portfolio of iconic brands makes LVMH unique in the world, a Group that has continued to grow and thrive since its founding.
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Founded in 1987, LVMH was created by the merging of Moët Hennessy and Louis Vuitton, marking the beginning of a new era in luxury. Bernard Arnault has headed the Group since 1989 and is its majority shareholder with a clear vision: to make LVMH the world leader in luxury goods.
- History
Bernard Arnault has led the Group since 1989 and is the...
- History
- Don’T Pander to Your Customers’ Wishes
- Cultivate Closeness to The Arts
- Decentralized Organizational Structure
- Vertical Integration
- Investment in Innovation and Its Houses
- A Balanced International Portfolio
This is a cardinal sin in marketing for, say, an FMCG product, however, not so in luxury. Just because customers like something today doesn’t mean that the design team at Louis Vuitton will change the next collection to make it fit the currently desired aesthetic. Brands such as Louis Vuitton and Celine governtaste. What they create will eventually...
With creativity at its heart, LVMH has earned a place as a patron of the arts and positioned itself as a supporter of rising talent (not just established names). For example, The Louis Vuitton Foundation art museum in Paris focuses on the avant-garde and Louis Vuitton itself sponsors contemporary music performances.
In decentralized organizations, most decisions are made by mid-level or lower level managers, rather than by the head. Each “Maison” or brand at LVMH operates autonomously across functions and therefore is able to respond quickly. Each fashion brand, such as Dior, has its own creative director, just like each of its perfume brands has its own Marke...
The group controls its value chains, including production and distribution completely. Luxury is always attached to history and history is attached to a culture, a place, a city. This is why LVMH manufactures its topluxury products in their place of origin, while only relocating less premium lines to facilities outside of it.
To foster organic long term growth, LVMH invests heavily into its brands, including product innovations, creative teams and initiatives around art. This also puts LVMH at the forefront of “the new” and acts as its own campaign in helping the world discover talent. For example, it introduced innovative startups such as Fenty by Rihanna and started t...
You might have heard recent news of LVMH’s multi-billion dollar acquisition of US luxury jewelry brand, Tiffany & Co. While most of LVMH’s iconic brands hail from its own home, France, in recent years, LVMH has strategically expanded both physically with selective retailing and via acquisitions of local luxury brands. This portfolio approach allows...
- Decentralized Organization – A Catalyst for Empowerment and Agility. LVMH’s organizational agility stems from its decentralized structure. This approach grants autonomy to each Maison, fostering quick, efficient decision-making, and enhancing customer intimacy.
- Vertical Integration – Mastery Over the Value Chain. By embracing vertical integration, LVMH maintains a meticulous grip over its entire value chain.
- Preserving Savoir-faire – Honoring the Past, Shaping the Future LVMH's commitment to its heritage is twofold: revering the past while forging ahead.
- Organic Growth – The Bedrock of Long-term Success. Organic growth is pivotal to LVMH’s strategy. The group dedicates substantial resources to nurture its Maisons, fostering creativity and supporting employee career progression.
LVMH Moët Hennessy Louis Vuitton (French: [mɔɛt‿ɛnɛsi lwi vɥitɔ̃]), commonly known as LVMH, is a French multinational holding company and conglomerate specializing in luxury goods, headquartered in Paris.
Bernard Arnault has led the Group since 1989 and is the majority shareholder, pursuing a clearly focused vision: make LVMH the world leader in luxury. An unprecedented portfolio of iconic brands makes LVMH unique in the world, a Group that has continued to grow and thrive since its founding.
LVMH is home to 75 distinguished Maisons rooted in six different sectors. True to tradition, each of our brands builds on a specialty legacy while keeping an unwavering focus on the exquisite caliber of its products.
Jun 14, 2023 · Founded in 1854, the brand quickly established itself as a symbol of elegance, craftsmanship, and exclusivity. However, it was the formation of LVMH (Moët Hennessy Louis Vuitton) in 1987 that propelled Louis Vuitton's legacy to new heights.
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