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- Merchandising may be a dog-eat-dog world, but for Sanrio, one top dog proved key to Hello Kitty's future. In Japan in the 1960s, bureaucrat Shintaro Tsuji quit his job to found Sanrio, a company producing tiny gifts based on the cultural tradition of thanking a host or a guest with a trinket.
www.looper.com/288638/the-untold-truth-of-hello-kitty/
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Sanrio Company, Ltd. (株式会社サンリオ, Kabushikigaisha Sanrio)[4] is a Japanese entertainment company. It designs, licenses, and produces products focusing on the kawaii ("cute") segment of Japanese popular culture.
Apr 5, 2021 · The story of Sanrio starts in 1960. One Shintaro Tsuji set up a company in Nihonbashi, the bustling business district in Tokyo. This company was called the Yamanashi Silk Center, and as the name suggests, it sold silks. In 1962, the company expanded and started to sell rubber sandals.
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Company History. About Sanrio Company History. 1960. Established Yamanashi Silk Center Co., Ltd. in Tokyo with the aim of establishing a social communication business. 1962. Created the first original design "Strawberry" and launched gift products. 1966. Publication of poetry collection "Loving Songs". Started planning and sales of publications.
So, the name Sanrio literally means “Saint River” or sacred river. With this in mind, Sanrio was established with the desire to build a peaceful culture on the riverbanks, where it’s said that humans first began to make homes for themselves.
Jul 21, 2023 · Released in 1974, the first Hello Kitty product was a transparent coin purse featuring her image, a glass bottle of milk, and a fishbowl. Two years later, Hello Kitty was launched in the United States. Quickly, the simple character became a global phenomenon.
In 1974, Yuko Shimizu started working for a company called Sanrio, which specialised in rubber sandals decorated with strawberry prints. Eager to create another best-selling product, the...
Sanrio was founded by a Japanese businessman Shintaro Tsuji in 1962s, but the former company only produced silk products in Nihonbashi in Japan at that time. The former company was called The Yamanashi Silk Company (Tsuji was brought up in Yamanashi prefecture in Japan.
