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  2. The Story of G.I. Joe, also credited in prints as Ernie Pyle's Story of G.I. Joe, is a 1945 American war film directed by William A. Wellman and starring Burgess Meredith and Robert Mitchum. The film was nominated for four Academy Awards, including Mitchum's only career Oscar nomination.

  3. G.I. Joe is an American media franchise and a line of action figures owned and produced by the toy company Hasbro. [3][4] The initial product offering represented four of the branches of the U.S. armed forces with the Action Soldier (U.S. Army), Action Sailor (U.S. Navy), Action Pilot (U.S. Air Force), Action Marine (U.S. Marine Corps) and later...

    • Turns Out The Real Patriotic Pursuit in The U.S. Is Turning A Profit.
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    People love a good comeback story — especially if it involves an American icon. This genesis of this particular revival story began in the place where some men do their best thinking: the bathroom. The story goes that the presidents of Hasbro and Marvel entertainment introduced themselves to one another in the restroom at an early 1980s charity eve...

    In 1964, the Hasbro toy company had plans to appeal to young boys with figures similar to the popular Barbie dolls. Marketing executives working for the company thought young boys would “never play with dolls” and made certain to never use the word doll during the development or marketing of their new line of posable soldiers. The Hasbro team devel...

    The Vietnam War was long over by 1982, and “The Me Decade” of the 1970s gave way to the affluent 1980s and great personal wealth for many Americans. Thus, the time was right for Hasbro to bring back America’s greatest fighting heroes — but with a fresh new look. Hasbro hired Tom Griffin and Joe Bacal, two young advertising executives, to give the G...

    With a best-selling comic book and top-selling toy line, Hasbro and Marvel were on a winning streak. That’s when Hasbro really began to tinker with the idea of using other mediums besides print and TV ads to sell toys. Instead of a popular TV show launching a toy line, why couldn’t a toy come first and then have its small screen debut? What if a ca...

    • All That's Interesting
  4. In reality, the nearly 50-year-old G.I. Joe was an 11 1/2-inch-tall plastic action figure produced by former pencil makers the Hassenfeld Brothers, who the world would eventually come to know...

  5. Apr 9, 2019 · The name was inspired by the 1945 film The Story of G.I. Joe, starring Robert Mitchum. Following Barbie’s example, Hasbro created multiple characters—a different figure for the four branches of...

    • Maude Campbell
  6. Mar 11, 2022 · G.I. Joe was the codename for America’s daring, highly trained special missions force. Its purpose was to defend human freedom against Cobra, a ruthless terrorist organization determined to...

  7. The Story of GI Joe tells the tales of a war reporter with a star-studded cast. We asked a WW2 historian what the Monte Cassino movie gets right – and wrong.

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