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      • The Philippines has launched a new tourism campaign, 'Love the Philippines,' to replace the decade-old slogan 'It’s More Fun in the Philippines.' The rebranding focuses on authentic and immersive experiences, catering to post-pandemic tourists and aligning with trends in Southeast Asia.
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  2. Jun 28, 2023 · The “enhancedtourism campaign slogan, launched by the department during its 50th-anniversary celebration at the Manila Hotel on Tuesday (June 27, 2023), replaces the 11-year-old It’s More Fun in the Philippines.

  3. Jun 27, 2023 · — It’s official! The Philippines is bidding goodbye to its longtime tourism slogan, “Its More Fun in the Philippines.” On its 50th anniversary celebration on Tuesday, the Department of...

  4. Jun 27, 2023 · MANILA — The Department of Tourism (DOT) during its 50th anniversary on Tuesday unveiled the country's "enhanced" tourism slogan "Love the Philippines," replacing the decade-old "It's More Fun in the Philippines."

  5. Oct 6, 2024 · TOKYO, JAPAN —Department of Tourism (DOT) Secretary Christina Garcia Frasco welcomed the growing international recognition of the “Love the Philippines” campaign, which received the Jury’s Special Award at Tourism EXPO Japan 2024 on Thursday (September 26).

  6. Jun 28, 2023 · The Department of Tourism has unveiled a new slogan "Love The Philippines" to promote the country. Speaking about the new slogan, which will replace 2012's "It's More Fun in the Philippines," DOT Secretary Christina Frasco explained that it aims to remind Filipinos of the many things that make the country beautiful.

  7. Jun 28, 2023 · The Department of Tourism (DOT) has revealed the country’s “enhanced” tourism campaign slogan, “Love the Philippines,” marking the end of the 11-year-old slogan “Its More Fun in the Philippines.”

  8. Oct 12, 2024 · The DOTs campaign slogan, “Love the Philippines”, is the country’s love letter to the world, inviting travelers to discover more meaningful experiences that will lead them to keep coming back to what they love.

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