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- Over the past 90 years, the iconic logo has been redesigned and refreshed numerous times, making LEGO one of the companies that have changed its logo the most frequently. The driving forces behind the logo transformations have primarily been introducing new LEGO products and expanding into new markets, especially the lucrative American market.
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Dec 16, 2023 · Let’s take a visual journey through the evolution of the LEGO logo. From the simple black text logo of the early years to the colorful and playful designs of later decades, each logo iteration tells a unique story of LEGO’s growth and adaptation to changing times.
- The Lego Logo
- Design Elements of The Lego Logo
- The Popularity of The Lego Logo
The first LEGO logo was introduced in 1934. It was a rather uninspiring design, though, with the words LOGO spelled out in an ordinary, black font. Over the years, the logo would undergo several iterations before the company settled on the logo we are now familiar with within 1972. Besides a brief touchup in 1998 to make the logo better suited for ...
The LEGO logo features the word “LEGO” spelled out in an original bubble-shaped font known as “LEGO Font.” The letters are white but are surrounded by thin borders of black and yellow and are set against a red, square background. It’s thought that this background – specifically, it’s the shape – is a nod to the company’s square blocks that they are...
Branding has been crucial to LEGO’s success. While they may have been the first to produce plastic toy blocks, they were certainly not the last. In addition to Lego’s creative innovation, their brand recognizability has helped set them apart from the competition, and their logo plays a big role in this regard. As LEGO has expanded into other market...
Aug 13, 2023 · The evolution of LEGO's logo designs has been driven by key events and innovations in the company's history. When LEGO began producing plastic toys in 1949, they needed a new logo to mark this milestone. In 1950, LEGO unveiled a dramatically different logo to celebrate their plastic bricks and establish a renewed brand identity. The new design ...
Apr 16, 2024 · The early LEGO logo dates back to when the company became a toy industry leader. The logo is classic and clean, with the word “LEGO” in the center, flanked by the words “FABRIKEN” and “BILLUND,” which highlight the company’s origins as a factory in Billund, Denmark.
LEGO, a name synonymous with childhood wonder and boundless creativity, boasts a rich history reflected in its logo's evolution. From humble beginnings to its globally recognized status, the LEGO logo has mirrored the brand's journey, constantly adapting to connect with its audience.
Evolution Of Lego's Logo. 1936: While founded in 1932, Lego did not release their first official logo until 1936. The logo (seen on the left) was ink stamped on the bottom of all Lego products, which, at the time, were predominantly wooden cars and trucks, with some other wooden crafted play toys as well.
Feb 29, 2024 · Furthermore, the evolution of the Lego logo mirrors the company’s journey from a small Danish workshop to a global powerhouse in the toy industry. Each iteration of the logo reflects not only design trends of the time but also Lego’s unwavering commitment to innovation and creativity.
