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- Multimodal texts that combine words and images produce meaning in a different way from monomodal texts that rely on words. They differ not only in representing the subject matter, but also constructing relationships between text producers and text receivers.
files.eric.ed.gov/fulltext/EJ1076922.pdfShowing or Telling a Story: A Comparative Study of Public ...
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Even though a multiplicity of modes of representation were recognised, in each instance representation was treated as monomodal: discrete, bounded, autonomous, with its own practices, traditions, professions, habits.
- Froebel's Kindergarten
Froebel's Kindergarten - Kress and van Leeuwen on...
- Synesthesia Or Mode Switching
Synesthesia Or Mode Switching - Kress and van Leeuwen on...
- Analysing Electricity
Ong on the Differences between Orality and Literacy;...
- Randy Young, Lyfe-N-Rhyme
Randy Young, Lyfe-N-Rhyme - Kress and van Leeuwen on...
- Design and Multimodality
Design and Multimodality - Kress and van Leeuwen on...
- Kress on Design
Kress on Design - Kress and van Leeuwen on Multimodality -...
- Multimodal Web Writing
Ong on the Differences between Orality and Literacy;...
- Bakhtin on Genre
The difference between primary and secondary (ideological)...
- Froebel's Kindergarten
This offers an introduction to multimodality from a practice-based perspective and approaches multimodal phenomena from different theoretical perspectives and disciplinary angles.
Nov 30, 2017 · Kress and Van Leeuwen’s basic distinction is between the strata of content and expression, each showing two sub-strata: discourse and design as sub-strata of content, and production and distribution as sub-strata of expression. The purpose of the analysis is to show how meaning is ‘made’ in multimodal terms at these levels of articulation ...
- Sara Dicerto
- 2018
May 4, 2021 · Multimodal approaches to composition foreground the materiality of texts. Different from meanings constructed by monomodal texts, meanings of multimodal texts highly depend on “the materiality of different modes of expression” (Halliday 2009, p. 41). That is, questions like what modes are included and in what way they are designed in a ...
- Yachao Sun, Kai Yang, Tony Silva
- 2021
Current multimodal analyses often proceed either by concentrat-ing on the separate semiotic modes or by assuming that meaning is produced by all modes together; the latter approach allows the analyst to focus on modes at will when explaining the overall meaning. Further-more, interactions between expressions are
- 690KB
- 19
Feb 16, 2012 · Four core concepts are common across multimodal research: mode, semiotic resource, modal affordance and inter-semiotic relations. Within social semiotics, a mode is understood as an outcome of the cultural shaping of a material through its use in the daily social interaction of people.
The modalities of communication – speech, song, writing, images, etc. – constitute general registers of human expression and experience. As such, they lend themselves to different forms of technological mediation, both individually and in combination as multimodal communication.
