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1. • • The main difference between how Amazon and Rakuten work is in the closed nature of Amazon and the open nature of Rakuten. In other words- Amazon handles customer service, inventory, and the sales platform for the customer. Rakuten leaves inventory and customer service to the vendor and only provides a shopping platform and payment gateway.
     www.datafeedwatch.com/blog/selling-on-rakuten

     Selling with Rakuten: The Ultimate Marketplace Guide

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   What is the difference between Amazon and Rakuten?

   • The main difference between how Amazon and Rakuten work is in the closed nature of Amazon and the open nature of Rakuten. In other words- Amazon handles customer service, inventory, and the sales platform for the customer. Rakuten leaves inventory and customer service to the vendor and only provides a shopping platform and payment gateway.

   Selling with Rakuten: The Ultimate Marketplace Guide - DataFeedWatch

   www.datafeedwatch.com/blog/selling-on-rakuten

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   Is Rakuten the Amazon of Japan?

   • This marketplace has almost 1.3 billion members and has been described as the Amazon of Japan. If you are already familiar with selling on Amazon, then you’ll find plenty of familiarity with Rakuten, along with some stark differences. It’s similar...but different enough to explore further and enhance your e-commerce offering.

   Selling with Rakuten: The Ultimate Marketplace Guide - DataFeedWatch

   www.datafeedwatch.com/blog/selling-on-rakuten

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   What is Amazon Japan & Rakuten Japan's business model?

   • Amazon Japan & Rakuten Japan’s business model is different. I would say Amazon is a product-driven model, which is running more like a supermarket. Amazon lists its owned brand products, meanwhile allowing other sellers to list products onto the platform to sell to customers.

   Amazon Japan vs Rakuten - Which Is Better for Foreign Sellers?

   www.easy2digital.com/strategy/omni-channel/which-is-better-for-non-japan-citizen-sellers-rakuten-ichiba-vs-amazon-japan/

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   How does Rakuten work?

   • Instead of handling many aspects of the buying process on behalf of its sellers like Amazon, Rakuten operates a partnership approach. This means business owners and ecommerce managers take on more of the burden when it comes to setting up their online store and handling customer service issues.

   Rakuten vs Amazon — What’s the Best Japanese

   www.humblebunny.com/rakuten-vs-amazon-best-japanese-ecommerce-platform/

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   How is Amazon compared to Rakuten Ichiba Japan?

   • In the latest 6 monthly traffic data from Similarweb, we can see Amazon has already exceeded Rakuten Ichiba Japan by monthly Japanese visitors. It had over avg.600 million, compared with Rakuten Japan’s avg. 580 million. The number implies that Amazon’s monthly transaction on avg is increasing.

   Amazon Japan vs Rakuten - Which Is Better for Foreign Sellers?

   www.easy2digital.com/strategy/omni-channel/which-is-better-for-non-japan-citizen-sellers-rakuten-ichiba-vs-amazon-japan/

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   Is Rakuten still a brand?

   • Today, Rakuten operates under the same brand name across nearly 30 countries and regions. The metamorphosis from Buy.com to Rakuten is a testament to the company's evolution. It represents Rakuten's continued dedication to delivering a unique, high-quality online shopping experience for its customers across the globe.

   Selling with Rakuten: The Ultimate Marketplace Guide - DataFeedWatch

   www.datafeedwatch.com/blog/selling-on-rakuten

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3. thisvsthat.io › amazon-vs-rakutenAmazon vs. Rakuten - What's the Difference? | This vs. That

   thisvsthat.io › amazon-vs-rakuten

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   While Amazon and Rakuten have their differences, both companies offer a wide range of products and services to customers around the world. Amazon may have a larger selection and faster shipping options, but Rakuten focuses on quality and customer satisfaction.

4. www.humblebunny.com › rakuten-vs-amazon-bestRakuten vs Amazon — What’s the Best Japanese Ecommerce ...

   www.humblebunny.com › rakuten-vs-amazon-best

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   Rakuten Or Amazon? For most brands, the truth is that Amazon presents more solutions than challenges when it comes to selling to Japanese consumers. While success is still possible with the right products, local support and marketing strategy, Amazon offers a much lower barrier to entry for Western companies.

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5. Videos

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     6:43

     youtube.com

     Rakuten vs Amazon - What’s The Best E-commerce Platform In Japan?

     19 Sep 2023

     262 views

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     10:28

     youtube.com

     Rakuten Review: HOW DOES RAKUTEN WORK? | Step-by-Step Tutorial

     27 Oct 2022

     17.1K views

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     6:33

     cnbc.com

     Rakuten vs. Amazon: The battle for Japan's e-commerce market

     29 Apr 2019

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6. wpic.co › blog › amazon-v-rakutenAmazon vs Rakuten: Which is more popular in ... - Technologies

   wpic.co › blog › amazon-v-rakuten

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   Sep 30, 2020 · In short, Rakuten affords a level of control and personalization to its brands that Amazon does not. Rakuten’s level of control and personalization allows for a more intimate shopping experience than other platforms.

7. www.easy2digital.com › strategy › omni-channelAmazon Japan vs Rakuten - Which Is Better for Foreign Sellers?

   www.easy2digital.com › strategy › omni-channel

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   • Marketshare & Consumer Profile
   • Marketplace Business Model
   • Store Account Creation
   • Fee Structure
   • Marketing & Customer Data
   • Verdict

   In Japan eCommerce, Rakuten, Amazon, and Yahoo Shopping must be the top 3 comprehensive marketplaces for sellers to select. The choice is 1 out of 3 at least when entering the Japan eCommerce market. In the latest 6 monthly traffic data from Similarweb, we can see Amazon has already exceeded Rakuten Ichiba Japan by monthly Japanese visitors. It had...

   See full list on easy2digital.com

   Amazon Japan & Rakuten Japan’s business model is different. I would say Amazon is a product-driven model, which is running more like a supermarket. Amazon lists its owned brand products, meanwhile allowing other sellers to list products onto the platform to sell to customers. Also, Amazon prioritizes those merchants’ and sellers’ products, that lev...

   See full list on easy2digital.com

   If you are a non-Japan resident, Amazon Japan seller account creation is easier than Rakuten Japan. For example, if you are a US resident and have a pro-Amazon USA seller account already, below are the documents you would be required to create an Amazon Japan pro seller account.

   See full list on easy2digital.com

   Rakuten Ichiba Japan breaks down into more items to pay when setting up a store and operating it. For example, Rakuten Ichiba charges sellers a store creation fee of approx.US$570 (60,000yen), which is a one-off creation fee. And it has 3 available plans for sellers to select, the plan is different with product listing amount, commission scheme, ma...

   See full list on easy2digital.com

   Basically, most Amazon marketing products are available in Amazon Japan. I believe those are popular with pro sellers. Those are already available in Japan as well, such as sponsored product ads, brand ads, display ads, DSP, Amazon associates, etc. I’m not going to deep dive into explaining the advertising features. If you are interested, please ex...

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   In a way, if you are a newbie non-Japan resident seller in Japan, Amazon Japan must be a better choice. The reason is you can test the market and products by investing a minimum of dollars, meanwhile, the marketplace revenue has exceeded Rakuten Ichiba already. Having said that, Rakuten Ichiba is the largest marketplace originating from Japan. I be...

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8. www.youtube.com › watchRakuten vs Amazon - What’s The Best E-commerce ... - YouTube

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   Sep 19, 2023 · 4. 221 views 10 months ago. After watching this video you'll know which platform is best for your e-commerce business in Japan between Rakuten or Amazon. We prepared for you an essential...

   • Video Duration: 7 min
   • Views: 262

   • Author: Humble Bunny - Digital Marketing in Tokyo, Japan

9. www.firstmile.com › post › amazon-vs-rakutenAmazon vs. Rakuten - First Mile

   www.firstmile.com › post › amazon-vs-rakuten

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   Apr 10, 2019 · For those familiar with Amazon only, Rakuten is (simply put) the Amazon of Japan BUT it is a global company offering different benefits and is a competitor just like Alibaba competes with the two. Here we would like to list and describe three of the differences between the two.

10. www.datafeedwatch.com › blog › selling-on-rakutenSelling with Rakuten: The Ultimate Marketplace Guide

    www.datafeedwatch.com › blog › selling-on-rakuten

    • Cached

    What’s the Difference Between Amazon and Rakuten? The main difference between how Amazon and Rakuten work is in the closed nature of Amazon and the open nature of Rakuten. In other words- Amazon handles customer service, inventory, and the sales platform for the customer.