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In consumer behaviour studies, the Blissful Ignorance Effect is when people who have good information about a product are not expected to be as happy with the product as people who have less information about it. [1]
Jan 7, 2020 · Is Ignorance Bliss? It's possible that for some people ignorance really is bliss in some cases, but in terms of getting ahead in life, I’d argue that ignorance is typically a problem. According to...
Jul 31, 2008 · We termed this the blissful ignorance effect (BIE). The BIE suggests that individuals have a tendency to expect more favorable outcomes with vague information after taking an action than prior to taking the action; this tendency attenuates with precise information.
- Himanshu Mishra, Baba Shiv, Dhananjay Nayakankuppam
- 2008
Sep 16, 2008 · A new study examined what's known as the "blissful ignorance effect," the way consumers' goals shift after they've made purchases.
Jan 31, 2024 · Ignorance is inevitable. Denying or ignoring it is a common cognitive error that can be costly. Everyone should be aware of the Dunning–Kruger effect. The bias blind spot trips up the best...
In consumer behaviour studies, the Blissful Ignorance Effect is when people who have good information about a product are not expected to be as happy with the product as people who have less information about it.
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Jul 14, 2008 · This article examines the effects on outcome-expectancies of precise versus vague information across two contexts: prior to an action taken by the consumer (pre-action) and after the action is taken (post-action).
