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- It’s the secret of success with colleagues, clients and customers. The Art of Woo shows readers how this ability can strengthen their persuasion skills in every aspect of their lives by using the four-step Woo process — a repeatable strategy that translates ideas into reality.
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The Art of Woo is a 2001 Canadian romantic comedy film written and directed by Helen Lee and starring Sook-Yin Lee and Adam Beach. Plot. Alessa Woo (Sook-Yin Lee), an art gallery employee in Toronto, has built an image as a rich heiress, but is in dire financial straits.
The Art of Woo presents a simple, four-step approach to the idea-selling process. First, persuaders need to polish their ideas and survey the social networks that will lead them to decision makers.
The Art of Woo is a romantic comedy about Alessa Woo, an ambitious art dealer who meets her match in gifted painter, Ben Crowchild. Alessa Woo works at an upscale downtown Toronto private art gallery, she who has among the keenest eyes for art in the city.
The Art of Woo: Directed by Helen Lee. With Sook-Yin Lee, Adam Beach, Joel Keller, Alberta Watson. The Art of Woo is a romantic comedy about Alessa Woo, an ambitious art dealer who meets her match in gifted painter, Ben Crowchild.
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- Sook-Yin Lee, Adam Beach, Joel Keller
- Helen Lee
About the Summary. According to Shell and Moussa, “Woo” is the ability to win people over to your ideas without coercion, using relationship-based emotionally intelligent persuasion. It’s the secret of success with colleagues, clients and customers.
Oct 18, 2007 · In their book, Art of Woo (Penguin 2007), authors Richard Shell and Mario Moussa present “the selling of ideas” from a sales/negotiation perspective. Despite their rather broad framing of the subject, their discourse is highly instructive for Marketing Public Relations professionals.
In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their “Woo IQ,” they show how relationship-based persuasion works to open hearts and minds.