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    • Winning Others Over

      • What's The Art of Woo? It's about Winning Others Over--the ability to persuade people without coercion, using relationship-based, emotionally intelligent influence. It's the secret of success with colleagues, clients, and customers that opens minds and hearts.
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  2. The Art of Woo presents a simple, four-step approach to the idea-selling process. First, persuaders need to polish their ideas and survey the social networks that will lead them to decision makers.

  3. Oct 18, 2007 · The objective of Woo is to win others over to mutual advantage. That is, Woo “is relationship-based persuasion, a strategic process for getting people’s attention, pitching your ideas, and obtaining approval for your plans and projects.

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    • Hardcover
  4. Oct 18, 2007 · In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their “Woo IQ,”they show how relationship-based persuasion works to open hearts and minds.

  5. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their “Woo IQ,” they show how relationship-based persuasion works to open hearts and minds.

    • Paperback
  6. Dec 28, 2020 · What's The Art of Woo? It's about Winning Others Over--the ability to persuade people without coercion, using relationship-based, emotionally intelligent influence. It's the secret of success with colleagues, clients, and customers that opens minds and hearts.

  7. Whether introverted or extroverted, competitive or collaborative, intellectual or practical, The Art of Woo strengthens persuasion skills for readers in business, academia, and other fields involving the use of influence.

  8. Oct 18, 2007 · Dr. Moussa’s first book The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, co-written with G. Richard Shell, has been critically acclaimed for its clear and effective methodology. Dr. Moussa lives in Center City, Philadelphia with his wife and their three children.

    • G. Richard Shell, Mario Moussa
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