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Aug 19, 2024 · The Olympus logo symbolizes endless development and the potential of optical technologies. The emblem portrays the corporation as strong, modern, and dynamic. The symbol combines calmness and confidence with constant growth and improvement.
- 12 October 1919
- Shinjuku, Tokyo, Japan
- Takeshi Yamashita
- olympus-global.com
In use since 1970, the Olympus Logo has been carefully designed to convey an impression of high-quality and refinement. The design of the Opto-Digital Pattern communicates an image of light with the potential for infinite expansion.
The Olympus brand was introduced in February 1921. This logo was used for microscopes and other products. Brochures and newspaper ads for cameras also sported this logo. The "OLYMPUS TOKYO" logo is still in use today.
The combined Olympus Logo and yellow auxiliary element (Opto-Digital Pattern) is known as the Olympus Communication Symbol. It is designed to visually express the Olympus brand identity.
The OLYMPUS TOKYO logo is still in use today. There was a period in which OIC was used instead of TOKYO in the logo. OIC stood for Optical Industrial Company, which was a translation of Olympus's Japanese corporate name at that time.
The combined Olympus Logo and yellow auxiliary element (Opto-Digital Pattern) is known as the Olympus Communication Symbol. It is designed to visually express the Olympus brand identity. In use since 1970, the Olympus Logo has been carefully designed to convey an impression of high quality and refinement.
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