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      • The OU brand is a reflection of the thoughts and feelings of our students, alumni, partners and the greater community. It's these perceptions — what we think and feel when we see or hear the Golden Grizzlies in action — that help to shape the golden identity of OU.
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  2. What is a Brand? The Oakland University brand is not just its logos, mascot and colors. The OU brand is composed of all the perceptions of students, alumni, partners and the greater community. It is what one thinks and feels when they see or hear the Golden Grizzlies in action.

  3. Every company, organization, and institution has a brand, including Oakland University. Our brand isn’t just our logo, our tagline, or even the materials that we create. It’s how we look. How we sound. Above all, it’s how we make people feel. A brand is a powerful thing, to be sure. But it can be even more powerful when

  4. The OU Sail is the official university logo, representing what Oakland has achieved and what it aspires to become. The meaning of the sail is known by current students, faculty, and staff, and should be limited to internal audiences only.

    • What is the Oakland University brand?1
    • What is the Oakland University brand?2
    • What is the Oakland University brand?3
    • What is the Oakland University brand?4
    • What is the Oakland University brand?5
  5. Oakland University Brand guidelines. Oakland University. Sign in to access. Language : English. Publication date : 2014. Country : USA. Tags : Education University.

  6. Mar 14, 2019 · Brand Name Guidelines. DO USE “Oakland University” or “Oakland” or “Golden Grizzlies”. DO NOT USE “OU” or “Oakland U.” or “Grizzlies”. Primary Logo, Typeface and Colors.

  7. Dec 19, 2014 · Establishing a strong brand became a priority, recalls Mandy Summers, the University’s director of marketing, to “help us solidify what we stand for in the minds of students, alumni and the community.” In 2013, the University hired Ologie, a branding agency with several national accounts.

  8. Overview. Oakland University is a public institution that was founded in 1957. It has a total undergraduate enrollment of 12,719 (fall 2023), its setting is suburban, and the campus size is...

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