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Jul 16, 2024 · PwC’s Global Entertainment & Media Outlook 2024-28, now in its 25th year, provides in-depth analysis of global entertainment & media (E&M) consumer and advertising spending. The Outlook includes five-year historical and five-year forecast data and commentary for 11 industry segments across 53 countries and territories.
- Perspectives from the Global Entertainment & Media Outlook ...
In 2020, the entertainment and media industry absorbed the...
- Perspectives from the Global Entertainment & Media Outlook ...
In 2023, the entertainment and media (E&M) industry recovered its balance. In the face of economic headwinds and technological disruptions, total global revenue rose 5% to US$2.8 trillion in 2023—easily outpacing overall economic growth.
In 2020, the entertainment and media industry absorbed the historic shock of COVID-19, which toppled long-standing business models, amplified existing trends and forged new opportunities. As the global economy shrinks for the first time since 2009, the US$2.1tn industry is forecast to contract in 2020 by 5.6%.
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PwC’s Global Entertainment & Media Outlook provides a single comparable source of consumer and advertiser spending data and analysis. Regardless of how you influence business decisions, the Outlook can help you understand industry trends so you can capitalise on new opportunities.
PwC’s Global E&M Outlook 2024–2028 provides a compass for leaders as they navigate the coming years. It serves as a comprehensive global guide to which segments and markets will grow, which will founder, and which are in danger of sinking.
Global Entertainment & Media Outlook perspectives. Consumer habits can take a lifetime to learn—but just a lockdown to lose. In only a few short months, COVID-19 accelerated ongoing changes in consumers’ behaviour, pulling forward a series of digital disruptions that would have occurred in future years.
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According to PwC's Global Entertainment & Media Outlook, 2019-2023, the video games and e-sports sector, which topped US$118bn in 2018, continues to grow across all segments and markets. Esports remains the fastest-moving area of the video games markets with 18.3% annual growth rate through 2023.
