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    • The Tree of Wisdom

      • The logo, called the Tree of Wisdom, expresses the university’s integration of education and religion by combining the forms of a tree and a cross within a shield.
      resources.depaul.edu/brand/brand-standards/Pages/logos-and-marks.aspx
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  2. University Logo and Signature. The signature is a unique typographic word mark displaying the full name of DePaul University. The primary configuration is shown here. The logo and signature should be used on all materials that do not have “DePaul” prominently displayed.

    • Policies

      The use of DePaul’s name, logo and signature and the use of...

    • FAQ

      The guideline is that DePaul’s logo should be sized relative...

    • Requests and Templates

      These PowerPoint templates help to integrate presentations...

    • Guidelines

      University Marketing and Communications has created...

    • Defining Qualities

      DePaul is defined by our education, environment and ethos...

    • Brand Narrative

      We challenge our students—with a dedication to scholarly...

    • Our Audiences

      Understand and experience DePaul’s benefits and key points...

    • Our Brand

      Our Br and Positioning Our brand is our promise to the...

  3. University Identity. These are the signature aspects of the DePaul brand—including our university logo, athletic logo, graphic and text elements, seal and coat of arms, photography and more.

  4. The official logo is the primary component of the DePaul University graphic identity system. The logo was created to replace all other pre-existing logos developed for DePaul University. The logo, called the Tree of Wisdom, expresses the university's integration of education and religion by combining the forms of a tree and a cross within a shield.

  5. As brand stewards, each of us tells the DePaul story every day: in how we talk about DePaul; in how we do our jobs, serving students and helping them succeed; and in how we represent DePaul in the larger community. We have a special story to tell.

  6. Sep 10, 2017 · In the ribbon is DePaul’s motto, “Viam Sapientiae Monstrabo Tibi,” (Proverbs 4:11), which translates to “The way of wisdom I will show you.” Another DePaul mark with a curious origin is the Blue Demon—the university’s athletic logo.

    • What is the DePaul University logo?1
    • What is the DePaul University logo?2
    • What is the DePaul University logo?3
    • What is the DePaul University logo?4
    • What is the DePaul University logo?5
  7. The two areas also establish standards for and monitor usage of DePaul’s logo, wordmark and other key elements of DePaul’s identity across print and digital spaces. Social Media educates the university community in best practices and in the consistent use of DePaul’s brand and voice in social media.

  8. Mar 9, 2020 · Most of us are probably familiar with DePaul University’s coat of arms, but have you ever wondered what it means, or where the ideas for the symbols came from? In the 1950s, a handful of university administrators took on the task of creating DePaul’s armorial seal and motto.

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