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In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy. Our fifth index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world.
- What is Soft Power
The Soft Power 30 methodology is marked out by three...
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Tom Fletcher British diplomat and former HM Ambassador to...
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As governments, NGOs, civil society, and MNCs all confront a...
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- What is Soft Power
The Soft Power 30 methodology is marked out by three innovative elements that make it the clearest picture to date of global soft power to date: The index contains a digital component, developed in collaboration with Facebook, working with their data-science team to create and collect new metrics on countries’ digital diplomacy;
Soft Power 30 index – the world’s most comprehensive comparative assessment of global soft power. The index combines objective data and international polling to build what Professor Joseph Nye has described as "the clearest picture of global soft power to date”. As ever, the strength of The Soft Power 30 index lies in combining
THE SOFT POWER 30 REPORT | FOREWORD Soft power outcomes have to be coaxed into fruition, not forced like hard power approaches. The results of leveraging soft power can take a long time when the imperative is for a prompt return on investment. Nor, crucially, are the instruments of soft power fully under the control of governments.
The Soft Power 30, which includes a foreword by Joseph Nye, is a ranking of countries' soft power produced and published by the media company Portland in 2015. The ranking is based on "the quality of a country's political institutions, the extent of their cultural appeal, the strength of their diplomatic network, the global reputation of their higher education system, the attractiveness of ...
This is the aim of the Soft Power 30 index – the world’s most comprehensive comparative assessment of global soft power. It combines objective data and international polling to build what Professor Nye has described as "the clearest picture of global soft power to date." RESULTS It can take many generations to build soft power.
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What is soft power?
Fundamental to deploying soft power is a clear and accurate measurement of a nation’s soft power resources. This is the aim of The Soft Power 30 index – the world’s most comprehensive comparative assessment of global soft power. The index combines objective data and international polling to build what Professor Nye has described
