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    • Nicole Mackay
    • Unlike most competitors, it uses vodka for its base. Where most hard seltzers’ alcohol content comes from brewed malt, fermented cane sugar, or vaguely described distilled spirits, High Noon ingredients are a little different.
    • Who makes High Noon? High Noon is made by a wine and spirits industry giant — E. & J. Gallo Winery launched High Noon in May 2019. The winery is one of the world’s largest family-owned wineries and overseas operations of consumer favorites like J Vineyards & Winery, Louis M. Martini and Whitehaven.
    • It has a sporty side. Part of High Noon’s success comes from its partnership with Barstool Sports. Outside of a regular media buy, the hard seltzer company joined forces with the media empire for brand exposure delivered to Barstool’s 66 million monthly unique viewers.
    • But who owns High Noon? So, does Barstool own High Noon? Despite the role Barstool Sports played in marketing and promoting High Noon, the hard seltzer brand is owned by E. &J.
  2. High Noon is an American alcoholic beverage brand specializing in hard seltzer made with vodka and fruit juice. Introduced in 2019 by American wine and spirits company E & J Gallo Winery , High Noon is the top-selling spirit brand by volume in the United States as of 2023.

    • Katherine Peach
    • Grapefruit: citrus perfection. How can we count the ways we love the Grapefruit High Noon? One way is that this is one of the few flavored hard seltzers that placed on each of our taste testers' personal "top five" list.
    • Lime: classic for a reason. A vodka soda with a lime wedge is a standard drink for many people at home or at a bar. And it's a classic because the flavors offer a mild, refreshing taste with a hint of citric acid.
    • Passionfruit: best for La Croix fans. We immediately noticed a fruity and enticing smell from the can, which wasn't overpowering like some other High Noon flavors.
    • Black Cherry: a crowd-pleaser. Similar to the often beloved artificial watermelon flavors of our youth, artificial cherry flavor is in a class of its own for delivering a more popular candied flavor than the real fruit.
  3. Aug 1, 2022 · In fact, High Noon is actually a great low-alcohol option to keep you refreshed without giving you a hangover the next day (well, depending on how many cans you crush). High Noon only contains 4.5% ABV, which is much lower than your typical vodka soda or craft beer.

  4. High Noon is a type of hard seltzer made with carbonated water and vodka. Much like its competitors, it’s available in a range of delicious flavors. High Noon boasts a low calorie content, low sugar, and being naturally flavored as well as gluten free.

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  5. Feb 14, 2024 · High Noon’s vodka base is a nod to those who seek a genuine, premium drinking experience. In the better-for-you category, High Noon hits all the marks. It appeals to health-conscious consumers with its transparent ingredient list, featuring real fruit juices without the excess sugar.

  6. We look at what distinguishes High Noon in the hard seltzer market, from its authentic vodka base to its natural fruit flavors. Learn about the various refreshing options available and how they cater to health-conscious customers.

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