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- Dictionaryhalo effect
noun
- 1. the tendency for an impression created in one area to influence opinion in another area: "the ads have had a halo effect on international services"
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noun
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The halo effect is the proclivity for positive impressions of a person, company, country, brand, or product in one area to positively influence one's opinion or feelings. The halo effect is "the name given to the phenomenon whereby evaluators tend to be influenced by their previous judgments of performance or personality." The halo effect is a cognitive bias which can prevent someone from forming ... Wikipedia