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- Coffee merchandise can be a potent form of portable advertising, carrying a brand wherever its customers go. Branded items become free, portable billboards that promote your business to a broader audience.
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Oct 1, 2021 · Branded merchandise is increasingly becoming a hallmark of modern specialty coffee shops. Viewed as a reliable additional revenue stream, merchandise also represents a key marketing strategy for businesses, helping to boost brand awareness and reach new corners of the market.
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A good visual merchandising strategy is crucial in attracting customers to your coffee products. It can have a synergistic effect with well-designed packaging. By strategizing about the design, arrangement, lighting, and location, you can make your products stand out in a unique and memorable way.
- Stickers, Magnets, Pins, and Patches
- Clothing
- Hats
- Stationery
- Mugs, Tumblers, and Thermoses
- Specialty Coffee
- Frequently Asked Questions
If you’re looking to become a favorite among creatives and families alike (children and teenagers specifically), look no further than stickers, magnets, pins, and patches. Little trinkets are awesome. Moreover, they’re cheap, fun, easy, versatile, and have made an impressive comeback in recent years. As a result, sporting coffee shop gear of this n...
We don’t know why this is, but people go nuts when it comes to buying apparel — and truthfully, we’re no exception. Seeing a well-made crewneck sweatshirt gets our adrenaline pumping just as much as the next person. Selling t-shirts, sweatshirts, and sweatpants can prove particularly lucrative for coffee shops. Not only do these serve as big, loud ...
You might be wondering why we didn’t just include hats in the previous section. Hats are apparel too, right? Right. However, hat fashion is niche and specific enough that it warrants its own section in this article. Basically, there are people in this world who adore hats and wear them religiously — and then there are those who don’t. Most people f...
People come to coffee shops for numerous reasons. Some come to eat, and some come to drink. Others show up to socialize, work, relax, create, or read. Depending on how you’ve branded your coffee shop, families looking for child-appropriate spaces might frequent your coffee shop with their children. University students also tend to gravitate towards...
People love buying mugs and other types of beverage containers from their favorite coffee shops! Mugs are the most popular item in this category and are best sold in their two most common size options: 8 oz and 16 oz. So long as your mugs are attractive, visible to customers, and reasonably priced, they should fly off the shelves. Similarly, many o...
Above all, your business is a coffee shop that sells — yes, you guessed it — COFFEE! If you feel your in-house coffees and blends are special, delicious, and unique enough (and people seem to enjoy them) you should absolutely be selling fresh, well-packaged beans and grounds. If not, that might be something to change moving forward! Here’s the thin...
To learn more on how to start your own coffee shop checkout my startup documents here Please note: This blog post is for educational purposes only and does not constitute legal advice. Please consult a legal expert to address your specific needs.
Being a coffee shop, your main priority is the taste of your coffee, service, and space of your business. The area in which you will have free to display your merchandise will most likely be limited, so it’s important to have things that are selling actually be for sale.
Explore the power of strategic merchandising in coffee shops, boosting profitability through additional income streams. Discover how curated merchandise - from coffee essentials to branded accessories - attracts new customers, promotes brand identity, and harnesses customer loyalty for business growth.
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