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    • ACA’s annual business and industry research survey

      • CampCounts 2021 is the latest iteration of ACA’s annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s advocacy efforts.
      www.acacamps.org/resources/campcounts-2021-report
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  2. CampCounts 2021 is the latest iteration of ACAs annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s advocacy efforts.

    • About Campcounts
    • This Year's Survey
    • Some Key Takeaways

    CampCounts is an annual survey conducted by ACA's Research Team for the purpose of supporting camp professionals in their operational decision-making, as well as supporting ACA's advocacy efforts. Both ACA members and non-members are invited to participate, and responses are anonymous, and findings are reported in aggregate by the following segment...

    CampCounts 2021 was launched on October 11, 2021, and the survey closed on October 29, 2021. The overall response rate was low (7.6%) and such, results should be interpreted with caution. Of the camps that completed the survey, 31% were primarily day camps (that is, 50% or more of their camp programming was day camp programming), 54% were primarily...

    Camps are bouncing back . . .

    Although overnight camp has yet to return to pre-pandemic levels, day camp program offerings have surpassed what camps used to offer in a typical year. More specifically, while nearly three-fourths (71%) of the camps responding to the survey reported offering at least some amount of overnight camp programming in a typical year, only one-third (66%) reported actually offering at least some amount of overnight camp in 2021. Meanwhile, although only 54% reported offering at least some amount of...

    . . . and camps are getting more expensive.

    Overall, three-fourths (75%) of the camps responding to this survey indicated that their camp's total expenses in 2021 increased (slightly or significantly) from 2020. This might help explain the fact that average daily per-person fees for both day and overnight camp programs saw a sharp increase in 2021 compared to previous years, regardless of a camp's primary program type. In fact, when we asked camps to identify the primary reason for fee increases from 2019 to 2020, the most commonly rep...

    However, financially, there is hope for both camps and campers.

    While just over one-third (34%) of all camps responding to this survey reported that the level of philanthropic giving in 2021 was about the same as the level of philanthropic giving in 2020, just over one-third (35%) reported that the level of philanthropic giving was slightly more or significantly more than the level of philanthropic giving in 2020. And when asked to describe the financial stability of their camp, the most common response was “sustainable” (56% of camps), followed by very “...

  3. business model, budget size, and region. This report details findings from CampCounts 2021. Results are compared to CampCounts 2020 and other previous ACA business reports (now combined into CampCounts) where possible.

  4. ways we never expected. ACA’s CampCounts 2020 survey, distributed in late September 2020, revealed that 80% of overnight camps and 40% of day camps ultimately canceled their in-person programming in 2020 (ACA, forthcoming). The impact is also clear: 80% less youth served, sea-

  5. CampCounts 2021 is the latest iteration of ACAs annual business and industry research survey, which aims to support camp professionals in their operational decision-making and to support ACA’s...

  6. May 20, 2021 · ACA has released its CampCounts 2020 Report, a study that focuses on the policies, practices and procedures of camp operations for managing and mitigating spread of the coronavirus (COVID-19). Park and recreation professionals and camp staff are reviewing and updating their plans daily as summer approaches.

  7. CAMPCOUNTS 2021. ACA’s annual business survey is back with findings and trends from the last year! We’re delighted to share that 2021 saw a significant increase in unique campers served, and the percentage of programs ofered returned to near normal levels. However, costs went up for both camps and the campers they served.

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