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Marketing framework
- The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making. It is based on the idea that customers tap into their thoughts and feelings – whether conscious or sub-conscious – before taking action, which can include making a purchase.
www.bluefeathers.co.uk/2023/09/20/the-think-feel-do-tool-what-it-is-and-why-we-like-it/
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Sep 20, 2023 · What is the ‘Think, Feel, Do’ tool? The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making.
How can marketers balance the need for rational and emotional content in their campaigns? And what do they need to consider when they do the upfront planning? Start with a new model. Our...
Sep 20, 2023 · What is the ‘Think, Feel, Do’ tool? The ‘Think, Feel, Do’ tool is a marketing framework that helps organisations and marketers understand customer behaviour and decision-making. It is based on the idea that customers tap into their thoughts and feelings – whether conscious or sub-conscious – before taking action, which can include ...
An empathy map, originally created by Dave Gray, is a collaborative tool team can use to gain a deeper insight into their customers. It gains popularity in the agile community for understanding the context, psychological and emotional needs of customers.
Sep 17, 2024 · The “Think Feel Do” framework is a psychological model that illustrates how our thoughts, emotions, and actions are interconnected. It highlights the influence of cognitive processes on feelings and behavior, emphasizing the cyclical nature of this relationship.
“Think, Feel, Do” is a simple framework to consider when drafting communications or creating development workshops and programmes. Before creating such things, ask yourself: what do you want people think, to feel and to do as a result of what you create.
What you do. Some examples: Think →. I’m useless at meeting new people. Nobody in my form likes me. I’m rubbish at maths. Feel →. I feel scared and nervous when I meet new people. I feel sad and angry.
