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Mar 7, 2023 · You should look at examples in the three major copywriting categories: website copywriting, ad copywriting, and direct response copywriting. So, what exactly does great copywriting look like in each of these categories? In this article, we’ve compiled 15 of the best copywriting examples to help you find inspiration for your own writing.
- The Empathetic Homepage. One second. Maybe two. That’s all the time you’ve got to persuade people to keep reading your web copy.
- The Shock-Effect Billboard. Billboards are usually targeted at motorists. They need to grab attention and leave a lasting impression, as the cars whizz by.
- The Funny Popup. Popups. We all hate them, but everyone uses them. But sometimes a perky little popup begs forgiveness. Like this one from Really Good Emails
- The Engaging Email. How many emails do you delete without opening? And what makes you open the others? Usually it’s because: You trust the sender and want to hear what they have to say, or.
- Omsom. Why we like it: Omsom's copy is playful and authentic. Company founders, the Pham sisters, can share a bit about their culture and the ingredients and make home cooking accessible and quick for visitors of all skill sets.
- Articulate. Why we like it: Articulate has nailed the pun game. It's cheesy in a good way and makes them more relatable to job seekers. Most people don't want to just be a cog in a company's machinery, so by adding some humor, Articulate sets itself apart from other corporate competitors.
- Moosejaw. Why we like it: Moosejaw's humor builds an emotional connection with site visitors — delighting them while providing useful information. Not many brands are brave enough to touch the products they're selling with an unconventional copy, but Moosejaw isn't afraid to have a little fun.
- First Round Capital. Why we like it: First Round Capital uses language to empathize with its readers. Starting a company is challenging, and First Round Capital understands that and conveys they are there to help.
In fact, if you just look in your mailbox, you’ll find some obvious examples of copywriting. Promotions for local restaurants, catalogs, fundraising letters from charitable organizations, or sales letters for various products and services are all forms of copywriting. But the world of copywriting extends far beyond printed materials.
- BarkBox—Speaking Your Audience’s Language. We don’t know about you, but it’s hard to be sad when petting a dog. For all the support and happiness our dogs offer, BarkBox’s mission is to make our dogs as happy as they make us.
- Cards Against Humanity—Copywriting with Clever Use of Sarcasm. Cards Against Humanity has long described itself as a party game for horrible people. And while the makers of the game are actually a group of humans that, well, understand what it’s like to be human.
- Death Wish Coffee—Challenging Perceptions of “Seasonal” Products. If you’re a coffee drinker, you know it takes that first brew to get you rocking in the mornings.
- GiveDirectly—Putting the Audience in Charge. If there’s ever a group to tug at your heartstrings, it’s GiveDirectly. This advocacy group helps people donate money directly to some of the poorest households in the world.
Mar 24, 2023 · To better understand how leading brands approach their content marketing, we have compiled this list of 50 copywriting examples. You can find some excellent ideas among these selections and use them to better design your own content strategies.
Jan 11, 2024 · In this post, we’ll discuss some of the best copywriting examples from the top copywriters in the business so that you can quickly draw inspiration from their style. Specifically, we’ll look at landing pages, website copy, social media copywriting, email copywriting, and even video script copywriting.