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What is a word based logo?
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Sep 8, 2020 · A wordmark is a typographic representation of a brand name used as its logo. Unlike logomarks, wordmark logos only consist of words (as the name suggests) and no images. Thanks to their versatility, wordmark logos can be found in every industry.
- Find the right typeface. Because wordmarks are built using only letters, choosing a typeface that communicates your brand personality is critical. As Michael Evamy writes in his book, Logo, “Words carry meaning; typefaces convey character.”
- Use a character feature. Sometimes the only thing standing between a “regular” typeface and an eye-catching one is a single character that looks different from the rest.
- Communicate with color. When text is the main attraction in a logo, color is a great way to differentiate your brand and draw the eye in. Think of the cheerful-yet-subdued orange of Etsy, the dark turquoise of the redesigned Kickstarter logo, and the royal purple of Cadbury.
- Get detailed with spacing and letter casing. If you’re designing a wordmark logo (with our logo maker, for example) it’s time to get extra picky about spacing — or, more accurately, kerning, which is the spacing between each letter in your logo.
Jan 18, 2024 · A wordmark logo — also called a logotype — is a text-based logo made up of your brand name, minus any symbols, graphics, or icons. Some popular examples include Google, Sony, FedEx, and more. Since there are no icons and only the brand name, some consider wordmarks as the ‘purest’ form of logo.
Sep 27, 2024 · What is a Wordmark Logo? A wordmark logo represents a style of logo design that comprises simply a brand’s identity, presented in an eye-catching font or typeface. Representing a brand’s identity in a powerful way is what a simple method does.
May 20, 2021 · Logos with words make it easier and quicker to get the brand name across and add another element to your logo. Some of the most memorable logos are nothing but text - CNN, Disney, and the infamous NASA worm. Creating a word-based logo isn't as simple as using a fancy font.
Aug 30, 2024 · Text-based logos, also known as a wordmark, is a type of logo that features the brand’s name as the primary design element. This logo style uses unique typography to create a distinct and recognizable representation of the brand. Examples of well-known wordmarks include Google, Coca-Cola, and Dell. How Text-based Logos Work.
Jul 12, 2021 · Wordmark logos can also be called “logotype” and include monogram variations to fit smaller spaces such as social media profiles or favicons. These logos are simple, so typography and spacing are more important. Google, Coca-Cola and Calvin Klein are just a few examples of wordmark logos.
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