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What is a supply side platform (SSP)?
What is a supply-side platform?
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4 days ago · A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to a variety of potential buyers, maximizing ad revenue in real-time bidding environments.
A supply-side platform, also called a sell-side platform or SSP, is technology used to help facilitate the selling of ad space on websites and apps based on impressions. It is a core part of the ad tech ecosystem, alongside demand-side platforms, agency trading desks, ad servers, and ad networks.
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- A supply-side platform (SSP) is programmatic software for publishers to facilitate sales of their advertising impressions. By connecting publishers...
- A demand-side platform (DSP) is programmatic software for advertisers. A DSP helps facilitate media buying from numerous publishers through SSPs, a...
- Supply-side platforms connect publishers to multiple demand sources at the same time in a programmatic marketplace. SSPs provide the technology and...
- Yes, Amazon DSP has access to third-party publishers’ inventory via Amazon Publisher Services (APS) . Through APS, Amazon offers advertisers buying...
- An SSP is an integral part of the programmatic advertising ecosystem, and is an important tool to help facilitate the buying and selling of digital...
- Real-Time Bidding (RTB) is a way to buy ads programmatically. With RTB, advertisers can participate in an auction when an impression becomes availa...
- SSPs help publishers find the right demand sources to work with, based on factors like latency, unique demand, bid rates, and ad space availability.
- Frequency capping allows advertisers to limit the number of times an ad is shown to customers in a set period of time.
- An SSP provides a number of important functions in the buying and selling of programmatic advertising. Here are some of the key features of the sup...
- What Is A Supply-Side Platform?
- Where Do Ssps Sit in The Online Advertising Ecosystem?
- How Does A Supply-Side Platform (SSP) Work?
- What Advantages Do Ssps Provide Publishers?
- Custom Supply Side Platforms
A supply-side platform is an advertising technology (AdTech) platform used by publishers to manage, sell and optimize available inventory (aka ad space) on their websites and mobile apps in an automated and efficient way. By using an SSP, publishers can show display, video and native ads to their visitors, and monetize their website and apps. Over ...
SSPs are one of the main players in the online advertising ecosystem and play a key role in RTB media transactions. They connect to ad exchanges, ad networks, data-management platforms (DMPs) and demand-side platforms (DSPs) to sell ad inventory on behalf of publishers (e.g. websites and app owners). SSPs help publishers manage the complexity and v...
SSPs can sell a publisher’s inventory in various ways – for example, directly to ad networks, via direct deals with DSPs and perhaps most commonly, via RTB auctions. Here’s a brief overview of how publishers use supply-side platforms to sell their inventory during RTB: 1. A publisher makes its ad inventory available on an SSP. 2. Each time the publ...
SSPs interface with publishers and offer a number of benefits. Automated selling of inventory: Publishers can sell all of their inventory to advertisers, including display, video and native ad space on both desktop and mobile devices. SSPs (and DSPs on the advertiser’s side) help streamline the process of selling and buying inventory by completely ...
While the above SSPs offer a range of features for publishers to monetize their website, there are a number of benefits in building your own SSP, including: Ownership of data and technology.By building a custom SSP, publishers can gain control of not only the technology, but also the data. This is particularly beneficial for companies that have run...
Oct 15, 2024 · A Supply-Side Platform, often abbreviated as SSP, is an advertising technology platform used by publishers to automate the selling of their digital ad inventory. It acts as a bridge between publishers and multiple demand sources, including ad exchanges, demand-side platforms (DSPs), and ad networks.
Apr 13, 2020 · A supply-side platform is a software for publishers to monetize traffic from their media. SSP is a gateway for publishers to trade their advertising inventory programmatically across their website, game, or mobile app through an automated auction.
What Is a Supply Side Platform (SSP)? A Supply Side Platform (SSP) allows publishers to control and sell their ad inventory to the advertiser with the highest bid in a digital marketplace called Ad Exchange. An ad exchange acts as a matchmaker, helping pair publishers offering advertising inventory with advertisers searching for ad spaces to ...
Jul 25, 2023 · A supply-side platform (SSP) is a platform that allows publishers to manage and automate the sale of ad inventory in real time to buyers across multiple ad exchanges, ad networks and demand-side platforms (DSPs).
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