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    • Short videos

      • Reels are short videos you can easily create and enjoy watching on Instagram. They are a fun way to connect with your community over entertaining videos that inspire anyone to join in. It is the best way Creators can find a community that is deeply engaged and aligned with their interests.
      about.instagram.com/features/reels
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  2. Create and share entertaining videos through Instagram Reels which offers text options, filters, and audio tools that can bolster your creative ideas. Videos are up to 30 seconds long and you can create multiple videos that allow you to express yourself.

    • Search & Explore

      Explore on Instagram shows you recommendations such as...

    • Instagram 릴스

      Instagram 릴스를 통해 재미있는 동영상을 만들고 공유하세요. Instagram 릴스에서는 텍스트...

    • Adjust the settings. Assuming that you already have the Instagram app installed on your phone. You'll need to open it up to get started. There are two ways to share a video as a Reel on Instagram.
    • Add music or audio. Image 1 of 2. You can record your Reel with the original audio or you can add audio from the app (if you don't need the music while you're recording the video itself, you can always add audio later).
    • Record your video. There are now several ways to record a Reel. You can simply press the big Record button to start filming or you can click on the stopwatch icon if you want to add a three-second timer to give you time to prepare.
    • Upload a prerecorded video. Like with Instagram Stories, you're not restricted to recording footage in the app itself. If you don't want to use Reels' editing tools but want to take advantage of the format's potential reach, you can upload videos that you've already made.
  3. With Reels, you can produce multi-clip videos with audio, visual, text and interactive effects. Whether you want to hone your cinematic directing chops or just have a fun way to express yourself, Reels offers anyone the chance to share videos that can reach your friends.

    • Use On-Screen Text and Captions
    • Use Trends as Inspiration
    • Drive Traffic by Encouraging Viewers to Head to Your Link in Bio
    • Find Your Niche and Post Consistently
    • Include 3-5 Hashtags

    We know 69% of video is watched without sound, so adding on-screen text and subtitles to your videos is a no-brainer when it comes to reaching more users. Not only are subtitles great for people who watch without sound, but they keep your content accessible for those with hearing difficulties: To add video subtitles, you can use Instagram's closed ...

    Similar to TikTok, Reels trends come and go quickly. To hop on a trend before it becomes old news, take a few minutes each morning to scroll through the Instagram Reels tab and other creators’ profiles to see what they’re sharing. Is there anything consistently popping up — a particular song? An audio clip? If so, click on the music to see how many...

    The best way to drive traffic from Reels is by including a clear call-to-action (CTA) that encourages people to head to your link in bio. This could be with on-screen text placement, a verbal call-out, in your video caption, or all of the above: You can use a link in bio tool, like Later's Linkin.bio, to create a mini landing page with multiple lin...

    One of the best ways to go viral on Instagram Reels is by finding your niche and posting consistently. There are so many Instagram users with a wide range of interests and hobbies. No matter what your brand or business does, there’s a niche for you! If you’re a bakery, you could go behind-the-scenes in the kitchen like @jennaraecakes. Or, if you’re...

    Including 3-5 hashtags can be a great way to help the Instagram algorithmunderstand your content and serve it to relevant audiences. For example, using hashtags like #VeganRecipes, #PlantBased, and #WhatVegansEat will indicate to the Instagram Reels algorithm that your content is about vegan cooking — which may increase the likelihood of it being s...

    • Jessica Worb
    • Content Marketing Specialist
  4. May 29, 2024 · Instagram Reels are short, vertical videos up to 3 minutes long that allow users to express themselves, entertain followers, and discover new content. Launched in 2020, Reels are easily discoverable through the Reels tab and Explore page, making them a key part of the Instagram ecosystem for creating and sharing engaging video content.

    • What is a reel on Instagram?1
    • What is a reel on Instagram?2
    • What is a reel on Instagram?3
    • What is a reel on Instagram?4
    • What is a reel on Instagram?5
  5. In its simplest form, an Instagram Reel can be a video up to 60 seconds long. You can record your video on whatever you’d like – mobile phone, digital camera, action camera – so long as you export the video as an MP4 and a vertical 9:16 aspect ratio is best for viewing on mobile phones.

  6. Aug 5, 2020 · Today we’re announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram. Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.

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