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What are advertising slogans?
What is a slogan in marketing?
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Aug 7, 2023 · Slogans are a memorable, short series of words for potential customers aimed at summarising your product’s appeal. Slogans can make or break your brand image because it is the first and foremost arrow thrown at the customer along with the company logo. Even before experience with any product or service, a slogan strikes the consumer.
- Nike: Just Do It. This slogan is first for a reason—it’s iconic, and it’s everywhere. Nike uses this slogan on packaging, on clothing, and throughout its ad campaigns.
- L’Oreal: Because You’re Worth It. L’Oreal’s slogan “Because You’re Worth It” turns 50 this year, and its inception has a much nicer story. In 1971, it was 23-year-old copywriter Ilon Specht at the advertising agency McCann who wrote the slogan for the beauty company.
- Maybelline: Maybe She’s Born With It. Maybe It’s Maybelline. Maybelline actually changed its slogan in 2016 to “Make It Happen,” but ask anyone today and the original still reigns.
- Lay’s: Betcha Can’t Eat Just One. I love that this slogan is a dare. It not only makes it clear that Lay’s chips are deliciously addicting, but it also represents the brand as active and engaging.
Apr 19, 2023 · Simply put, it’s a fundamental component of marketing, advertising, and branding. A slogan is not just a couple of pretty and entertaining words strung together. It’s a strategic tool that, in the long run, makes your brand more memorable and adds credibility to your products or services.
Along with creating lasting impressions in the minds of their target audience, successful slogans stand the test of time, becoming synonymous with the brands they’re advertising. Let’s examine what goes into creating a catchy slogan and how it can power your digital and email marketing campaigns.
A slogan is a catchy phrase for the company’s marketing campaign to grab customers’ attention. The purpose is to create an appeal so that they would purchase the company’s product/service. Motto, on the other hand, shows the company’s beliefs and core values that it has as a brand or an institution.
Nov 30, 2023 · A slogan is a catchy or memorable phrase that captures a brand’s identity and the overall message of its marketing campaign. Slogans demonstrate a brand’s core values in just a few words, often using humor, emotion, and personality to emphasize their brand mission.
Advertising slogans are short phrases used in advertising campaigns to generate publicity and unify a company's marketing strategy. The phrases may be used to attract attention to a distinctive product feature or reinforce a company's brand.
