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A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. A lookalike audience uses an existing custom audience you select for its source audience. To create a lookalike audience, our system leverages information such as ...
- About Lookalike Audiences
A lookalike audience is a way your ads can reach new people...
- Om Lookalike-Målgrupper
En lookalike-målgrupp använder en befintlig anpassad...
- Om Kopimålgrupper
Ændringer, der skyldes, at vi er ved at tilpasse vores...
- Om Speilpublikum
Finn ut mer om speilpublikum på Facebook og Instagram, som...
- Create a Lookalike Audience
If you haven't created an audience before, select Create a...
- Best Practices for Multi-Country Lookalike Audiences
Ex: 50,000 people in a German source audience will have more...
- Create Lookalike Audience Sets to Optimize Your Bids
Click Create audience > Lookalike audience. Choose a source...
- About how lookalike audiences work
Audiences. We'll create a lookalike audience abroad using...
- About Lookalike Audiences
- What Is A Lookalike Audience on Facebook?
- How to Use Facebook Lookalike Audiences
- 4 Tips For Optimizing Facebook Lookalike Audiences
- FAQs About Facebook Lookalike Audiences
A Facebook Lookalike Audience is a custom advertising audience that can be used to reach people similar to your current customers.
Before you even begin creating a Facebook Lookalike Audience, you’ll need to create a Custom Audience first. Then Facebook will use the Custom Audience to create your personalized Lookalike Audience. The steps to create a Custom Audience will depend on the source. (But don’t worry, we have a full guide on how to create a Custom Audience). These are...
1. Choose high-quality sources
It can be tempting to put every customer you have into your source audience. Larger audiences are the best, right? Not really. Lookalike Audiences more similar to their source audience tend to be more valuable. However, the results can vary dramatically depending on the quality of your audience. For example, you may want to put your entire email subscriber list to find a Lookalike Audience. But it won’t necessarily translate into sales if most of your email subscribers don’t purchase or even...
2. Optimize bids with A/B testing
You can create multiple Lookalike Audiences with ranging similarities to your source audience. This is a strategic method to find your most effective audience. To begin, you should do A/B testing. Target the same ad to each of your Lookalike Audiences with initial bids. You can evaluate how well the ad did based on metrics like revenue per conversion or the lifetime value of each audience. Once you’ve analyzed what is your best-performing Lookalike Audience, you can modify your bids for each...
3. Use Lookalike Audiences in combination with other parameters
Enhance your lookalike audience targeting by adding more targeting parameters such as age, gender, or interests.
Are lookalike audiences effective in 2022?
Lookalike Audiences are still effective in 2022, but you may notice a slight decrease in results. Since the Apple iOS 14.5 privacyupdate, users must now opt-in to data sharing. Only 25% of users have opted in. While it does have an impact on ad results, you can still reach your ideal customers with Lookalike Audiences.
What is the difference between a custom audience and a lookalike audience?
The difference between a Custom Audience and a Lookalike Audience is based on if there is a pre-existing relationship or not. A Custom Audience is based on people who already have a relationship with your business, while Lookalike Audiences are people who share characteristics with your Custom Audience but don’t know about your brand.
How many people do you need for a lookalike audience?
You need at least 100 people for a Lookalike Audience as long as they are all from the same country. If your source audience is based in multiple countries, you need at least 100 people from the same country to use it as a Lookalike Audience. Facebook generally recommendsa source audience between 1,000-5,000 people.
Jul 14, 2021 · Published on Jul. 14, 2021. In 2013, Facebook launched a new feature for advertisers: lookalike audiences. These algorithmically generated audiences allowed advertisers to dramatically scale up their reach without sacrificing sophisticated targeting. To start, advertisers selected a “seed audience,” a group of at least 100 customers or ...
- Mae Rice
- Staff Reporter
Apr 3, 2024 · Lookalike audiences are a powerful tool when it comes to optimizing and scaling your paid media campaigns. Lean into advanced machine learning algorithms to analyze your existing customer base. It will be easier to identify new prospects who share similar characteristics with your best customers. The more you analyze current audiences, and then ...
Oct 9, 2023 · To build a lookalike audience on TikTok, follow these steps: Go to the Audiences section in the Assets tab of your TikTok account. Click on “Create Audience” and choose the option for “Lookalike Audience”. Click on “Source” in the drop-down menu. You can select a previously uploaded Custom Audience from the list.
Mar 3, 2021 · 1. Go to Audiences. The first step is to log on to Facebook Ads. Then, click the nine dots in the left-hand corner, and click "Audiences." 2. Select Create Audience and choose Lookalike Audience. Now, click the blue button that says "Create Audience" and then scroll down to "Lookalike Audience." 3.
People also ask
What is a Facebook lookalike audience?
Why do you need a lookalike audience?
What is the difference between a custom audience and a lookalike audience?
How many people do you need for a lookalike audience?
Audiences. We'll create a lookalike audience abroad using your source audience. For example, custom audience, people who engaged with your Page or people tracked by your conversion pixel. You can include people from multiple countries in your source audience; our technologies will automatically optimize for them. Targeting.
