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Feb 13, 2024 · Find out how to design a newsletter that looks great and engages its readers with our detailed guide covering steps, characteristics, structure, and more.
- Skillshare. Subject line: Honoring Juneteenth. Online learning community Skillshare celebrates Juneteenth, an annual holiday commemorating the end of slavery in the United States.
- John Lewis. Subject line: Perfect gifts for Mother's Day. Mother's Day is a big holiday, especially for retail brands. As a business owner, or someone starting a business, you’ll need to know how to make your email newsletters stand out on this important day.
- MiMOKO. Subject line: June newsletter + floral styling tips for beautiful home. MiMOKO sells beautiful handmade ceramic planters and vases. Although the company is primarily an online store, MiMOKO does not merely focus on promoting products and sales in its newsletter.
- Allplants. Subject line: New Dish Alert! Tempeh Rendang Curry. Instead of inviting users to open their wallets, the company opens its readers’ appetites with mouth-watering photos and detailed descriptions that foodies won’t be able to resist.
Make sure your newsletter design is focused on one specific thing, like a product update, promotion, piece of content, etc. Target the audience you’re going after with content and design. use personalization, segment your newsletter, and choose the content that you know your audience will love.
An effective newsletter design helps you tick multiple boxes, including: Immediately impresses your customers and sets the tone for future communications. Makes your content more appealing and inviting to improve your engagement metrics.
- Define your goals, audience and email marketing strategy. The first step to creating a newsletter is to have a clear understanding of the goal of your emails, your audience and your strategy for reaching people.
- Select a newsletter design and email marketing software or tool. Remember how I said you don’t need to be a graphic designer to create amazing email newsletters?
- Choose a template and email layout accordingly. The next step is to choose a template that suits your needs and email content goals (see #1). This involves considering what kind of email layout will serve you best.
- Add your content, personalize your email design and prioritize accessibility. Once you’ve chosen a newsletter template, the next step in the production process is to 1) swap in your desired content and 2) personalize your email design.
Mar 14, 2024 · Follow these newsletter design guidelines and ideas while building your newsletters and enjoy beautiful yet effective email marketing campaigns (plus a few of the best newsletter designs and great email newsletter examples for inspiration)!
40 examples of beautiful email design to inspire your own newsletters. Quick tips and tricks for creating your own email newsletters. Ready? Let’s dive in. Why email marketing is so powerful. These days, there are so many different ways to reach your target audience, from social media campaigns to influencer marketing and paid ads.
