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Oct 18, 2021 · We’ve been asking around to find the best copywriting tips from expert writers. Find out how they get started with each piece of writing, what they focus on, and how they craft their content to achieve a goal.
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- Content Manager
- Copywriting Tip #1: Cut Crappy Phrases
- Copywriting Tip #2: Slaughter Marketing Claptrap
- Copywriting Tip #3: Stop Pussyfooting Around
- Copywriting Tip #4: Give People A Reason to Do as You Tell Them
- Copywriting Tip #5: Give People A Better Reason
- Copywriting Tip #6: Cut Sugary Testimonials
- Copywriting Tip #7: Don’T Walk Away from The Difficult Stuff
- Copywriting Tip #8: Kill Self-Indulgent Nonsense
- Copywriting Tip #9: Don’T Use Exclamation Marks
- Copywriting Tip #10: Don’T Commit Superlative Sins
How do you know your copy contains crappy phrases? Put on your devil’s advocate hat, and ask yourself for each sentence: what does this mean? If you can’t come up with a specific answer immediately, then cut or rephrase until your text is concrete and meaningful. Further reading: How to Write Gobbledygook-Free Content
Words like hundreds or millions may seem specific, but they sound like a marketer exaggerating the truth. Use specific numbersto draw attention and increase credibility. Further reading: How to Write Credible and Trustworthy Sales Content: A 2-Step Approach
Subtleties and politeness are great (of course!). But a subtle call-to-action gives people an excuse not to do as you ask. Starting a call-to-action with if, is the best way to give people an excuse. Be bossy and tell people exactly what you expect them to do. Further reading: What to Call Your Call to Action(by Peep Laja)
Do you want people to listen to you and follow your suggestions? Just give them a reason why. How are you going to make them happier, healthier, or richer? Which problems, complications, and difficulties will you help to avoid? Further reading: A Simple Trick to Turn Features Into Benefits (and Seduce Readers to Buy)
What do your readers really want? Try to avoid fake benefits and focus on a benefit your readers are looking for. Most real benefits are related to saving money, making more money, becoming happier, being free from fear and worry, a feeling of belonging etc. Further reading: 5 Types of True Benefits: How to Connect With Your Customer’s Deepest Desi...
You know the type of testimonials that sound like they’re written by a marketer? The sugar-coated words that tell you how wonderful, amazing, and super-perfect a service or product is? Do you think anyone believes these fantastic testimonials? Well? Write story-based testimonials that help you overcome objections. Note: just like all other examples...
Do you believe in miracles? In business they don’t exist. I’ve never seen objections magically disappear. You need to address them. If customers think you’re too expensive, then explain how you help customers save money, how you help them make more money, or explain how much more enjoyment they’ll get from your product or service. Prove your value....
Marketing messages become drivel if they go on and on about a company and its products. The quickest way to turn drivel into sales copy is to address a benefit or a problem your customers have first. Further reading: Why Most Copywriting Formulas Stink (and How to Really Write for the Web)
Exclamation marks are the signs of a lazy writer or a sleazy salesman. Simply remove all exclamation marks from your copy. Period. Further reading: How Punctuation Influences Your Writing Voice
Superlatives like best or easiest are a surefire way to sound insincere. Only use superlatives if you can prove why you’re the best. Further reading: Do You Make These Two Subtle Copywriting Errors?
With these twelve easy tips, from incorporating visual content and emotional appeal, emphasizing benefits over features, using copywriting formulas, and making content memorable and personable to diligent editing and proofreading, you can transform your copy into a powerful tool.
- Do more research. All the copywriting and advertising greats know the value of research. David Ogilvy, the Father of Advertising, said to “stuff your conscious mind with information” so you have plenty to work with.
- Add more interest. When you don’t know what to write next or how to make your draft better, one copywriting hint is to add interest. As David Ogilvy once said, “Tell the truth but make truth fascinating.
- Inject personality. Every writer and every brand has their own unique voice, style, and unique selling proposition (USP). Ogilvy knew that building a “sharply defined personality” is the best way (and sometimes the only way) to differentiate yourself from the competition and gain a larger market share.
- Refine your headline. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ~
- Prioritize Your Headline. Begin your copy with a punchy headline that entices readers to learn more about your product or service. Why is this so important?
- Include Keywords to Optimize Web Copy. SEO copywriters use keyword research to analyze search queries. These are the words people type into search engines to find information, products, websites, businesses, or services.
- Follow the AIDA Structure. Use the AIDA acronym to encourage conversions. This copywriting technique leads people through four stages of the purchasing process.
- Address the Reader. Using the pronouns “you” or “me” makes the reader a character in the story. So it feels like a more intimate experience you’ve designed for them.
Sep 4, 2023 · Learn the key traits of good copywriting from these real-world examples to improve your own marketing copy.
Nov 22, 2023 · 1. Write With a Clear Objective in Mind. The goal of all copywriting is to get your readers to take some type of action, usually immediately. So, before you write a single word, ask yourself what action you want your readers to take as a result of reading your copy.
