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Step #4: The receiver. Berlo’s S-M-C-R communication model example. Interactive models of communication. 5. The Osgood-Schramm model of communication. The Osgood-Schramm communication model example. 6. The Westley and Maclean model of communication. The Westley and Maclean communication model example.
Gerbner’s General Model. Introduction: Mr. George Gerbner is one of the pioneers in the field of communication research. His works are descriptive as well as very easy to understand any other before. He is working as a professor and head of the Annenberg School of Communications in the University of Pennsylvania.
- The Interactive Models
- The Transactional Models
- Final Thoughts
Quick Summary:Interactive models are best for explaining impersonal two-way communication processes.
Quick Summary:Transactional models explain direct personal communication processes where two-way feedback is immediate.
There are many mass communication theories (see for example: media richness theory, relational dialectics theory, muted group theory, communication accommodation theory, and agenda setting theory). However, the 8 communication models listed in this article are central models of communication that highlight how communication occurs. They are theorie...
The Shannon–Weaver model was initially formulated in analogy to how telephone calls work but is intended as a general model of all forms of communication. In the case of a landline phone call, the person calling is the source and their telephone is the transmitter translating the message into an electric signal.
Jun 13, 2024 · The George Gerbner Model of Communication is a general communication model developed by George Gerbner in 1956. George Gerbner is known for cultivation theory, among other things. This communication model specifically emphasises the dynamic nature of human communication and the various factors that influence communication reliability.
The transactional model of communication is a more simplified model for understanding the communication process. Developed by Dean Barnlund (2008), the transactional model can be understood as a circular model of communication, more focused on the simultaneous interaction of participants than a linear process (Figure 3).
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The interactive model of communication describes communication as a process in which participants alternate positions as sender and receiver and generate meaning by sending messages and receiving feedback (Schramm, 1997). Rather than illustrating communication as a linear, one-way process, the interactive model incorporates feedback, which makes communication a more interactive, two-way process.
