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  2. A swipe file is a collection of memorable content you can use for copywriting ideas. Save emails, pages, ads, etc. in your “swipe file.” And refer to your swipes for inspiration (and in place of templates) when you start writing.

  3. Aug 21, 2024 · What is a Swipe File? A swipe file is a collection of writing examples — email subject lines, landing pages, sales pages, banner ads, breathtaking blog or social media posts, headlines, and any other compelling copy — that can be used to inspire your writing and boost your skills.

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  4. Jan 11, 2021 · Here’s the secret… The most successful copywriters get on-demand inspiration from the best that’s already out there by creating swipe files for their business. What is a Swipe File? A swipe file is a folder full of examples of copy that: You love; Made you buy; You want to emulate in your business’s copy

  5. What is a swipe file? Let’s get back to the basics. A swipe file is a collection of advertisements, examples, and other references that a writer uses to improve their own work. It’s an insanely effective resource when you need ideas for headlines, copy, calls to action, or anything in between.

  6. Jun 28, 2016 · What’s in a copywriting swipe file? A copywriting swipe file can include home pages, about pages, sales pages, service pages, and adverts. You don’t need to include all.

  7. Mar 29, 2021 · A swipe file is a personal library of writing snippets. Writers can create their own swipe file to bookmark copywriting examples, graphics, and data points. However, we do have a word of warning about what a swipe file isn’t. A copywriting swipe file isn’t a source of clippings to plagiarize.

  8. In simple terms, a swipe file is a digital or physical folder where you keep all the fantastic marketing ideas you’ve encountered over the years. Think of it like a professional scrapbook designed to inspire your future marketing plan.

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