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- Choose the Right Target Keyword. SEO is a game-changer when it comes to generating organic traffic. But not all writers are SEOs. So it’s important to indicate your target keyword right within your content brief.
- Make a List of Secondary Keywords. Secondary keywords are closely related to the primary keyword you are targeting. They help show search engines that you’ve covered subtopics related to your primary keyword.
- Conduct a SERP Analysis. Conducting a SERP analysis means learning from the top-ranking webpages for your keyword. You’ll uncover what makes competing posts rank for your target keyword, and use those insights to maximize your post’s chances of success on SERPs.
- Create Your Tentative Outline. Give your writer a jumping-off point in the form of a tentative outline. Your outline should include: A suggested title. The main H2s.
- What Is A Content Brief—And When Should You Use One?
- SEO Content Brief Template
- How to Write A Content Brief
- Personalize Your Content Brief
A content brief is a short (brief!) document that offers a high-level overview of what a piece of content will include. When using it for blog content, it usually includes notes on everything from keywords and internal links to audience and competitor articles. Full disclosure: we don't really use article briefs at Zapier. But there's a reason for ...
Here's our content brief example to kickstart your process. Make a copy, and then personalize it for your brand.
There are two ways to fill out an article brief template: you can do it, or you can have your writers do it. Which you choose depends on a lot of factors, but here, I'm assuming you'll be filling this out for your writers.
At Zapier, we use different formats for content briefs depending on the project. For example, many of our SEO content briefs are actually spreadsheets—they're data-heavy, with lots of keyword analysis, so a spreadsheet suits us better. Our briefs for best apps lists and app comparison articles, however, are longdocuments, each one very specific to ...
Jun 4, 2023 · A content brief is a set of requirements and recommendations that guides the writer as they create a piece of content. We'll cover why they matter, and you can download our free content brief template.
Nov 2, 2023 · Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade draft with minimal hassle. A good content brief should be simple.
- Ryan Law
Oct 12, 2021 · A content brief is a document that provides information for writers on how to write a specific piece of content. Content briefs can be used for various types of content including articles, white papers, press releases, web pages, and more. Why use a content brief?
Sep 27, 2024 · What Should a Content Brief Include? An effective content brief provides an overview of your company, target audience, and key requirements for content. Databox survey says most content marketers include 4-5 important pointers to their brief templates. Primary keyword, suggested title, content outline, internal links, and call-to-actions (CTAs).
May 7, 2023 · Improve your content quality and save time with a proven Content Brief Template! Available in Word, Google Docs, and PDF formats. This template allows you to create a content brief and outline that provides a comprehensive overview of the content piece to be created.
