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Weibo is a microblogging platform and one of the largest social media platforms in China. As of 2020, Weibo has 550 million monthly active users browsing an array of topics ranging from news to light-hearted content like pets. Because of Weibo's massive user base, it is widely used by celebrities, media organisations, and even government ...
Mar 26, 2020 · Weibo has a powerful ability, due to its large sample size, to study and track sentiment, affective states, online behaviours, and communications within the Chinese socio-cultural context. In 2014 Weibo released an official and free API for its raw data, a practical (and English) step-by-step guide to using the API is available here.
Weibo (Chinese: 微博; pinyin: Wēibó), previously Sina Weibo (Chinese: 新浪微博; pinyin: Xīnlàng Wēibó), is a Chinese microblogging website. Launched by Sina Corporation on 14 August 2009, it is one of the biggest social media platforms in China , [ 1 ] with over 582 million monthly active users (252 million daily active users) as of Q1 2022. [ 2 ]
- Xie Na 谢娜. 90.485.623 followers. The absolute number one this list is the ‘Queen of Weibo’ Xie Na (1981), also nicknamed ‘Nana’ – an extremely popular Chinese singer, actress and designer.
- He Jiong 何炅. 83.883.937 followers. He Jiong (1974) has been the host of China’s popular Happy Camp TV show for over ten years. He is also a singer, actor, and used to be an Arabic teacher at Beijing’s Foreign Studies University.
- Chen Kun 陈坤. 81.067.976 followers. Chinese top actor and singer Chen Kun (1979, Chongqing) is known for his roles in, amongst others, Painted Skin and Balzac and the Little Chinese Seamstress.
- AngelaBaby 杨颖. 80.660.742 followers. ‘Angelababy’ (nickname for Yang Ying, 1989) has practically become a household name in China over the past few years.
- Weibo’s Humble Beginnings
- Weibo Content
- Multi-Functional Appeal of Weibo
- Why Brands Use Weibo
- Want Weibo in Your Strategy?
On average, Chinese consumers each tend to own over eight social media accounts. Users have access to sophisticated and powerful social accounts like WeChat, Douyin, Little Red Book and China’s most established digital platform - Weibo. Launched in 2009, Weibo is a stalwart channel in the social media marketing world. It’s the largest microblogging...
Users of the platform aren’t limited to China. There are thousands of registered users living in Europe, the US and elsewhere in the world, sharing their life experiences with friends and family back home and abroad. In fact, in the UK alone there are estimated to be over 500,000 Weibo users. As well as its ability to reach Chinese audiences global...
The power of Weibo’s reach isn’t the only thing that makes it a vital channel for brands. Its range of functions are second to none, giving options for all kinds of content and campaign output. Interestingly, Weibo has a strategic partnership with Alibaba and is continuously growing its e-commerce capabilities, making it a big contender in the soci...
Often overlooked and underestimated by brands new to the Chinese social media market, Weibo can achieve exceptional results if it's used well. Content on the platform can be used to drive traffic to other more expensive or hard to reach channels by capitalising on Weibo’s viral communication style. It's fast-becoming the go-to platform for research...
Weibo is a master of reinvention and a true survivor of China’s digital evolution. In an ever-changing Chinese digital landscape, Weibo has kept its huge user base engaged with real-time news, consumer insights, gossip and trends and remained a keystone channel in successful digital strategies. It's crucial now, more than ever, to adapt and evolve ...
Oct 29, 2020 · As Rauchfleisch and Schäfer (2015) noted, China has established its own microcosm of social media. Launched in 2009, Weibo (Sina Weibo) is a leading and largest microblogging site in China. Weibo’s MAUs (monthly active users) and DAUs (daily active users) reached 465 million and 203 million respectively by the end of March 2019.
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Feb 7, 2018 · WeChat is seen as a tool that is “easier to fool the people” (@tanrenwei, October 5, 2014). 19 “Compared with Weibo’s diversity and [its ability to maintain] checks and balances [of diverse opinions], WeChat is very much homogenous and easy to spread rumors” (@zhaixingshou010, December 18, 2014). 20 Weibo is “a medium far from outdated and can never be replaced by WeChat” and the ...
