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Rolex watch in original packaging. Rolex SA (/ ˈ r oʊ l ɛ k s /) is a Swiss watch brand and manufacturer based in Geneva, Switzerland. [2] Founded in 1905 as Wilsdorf and Davis by German businessman Hans Wilsdorf and his brother-in-law Alfred Davis in London, the company registered Rolex as the brand name of its watches in 1908 and became Rolex Watch Co. Ltd. in 1915.
Oct 12, 2023 · Rolex Air-King. SHOP. Often passed by in favour of the Submariner, the GMT-Master or any other of its flashier cousins, the Air-King is a wonderful watch. It is also one of Rolex’ more venerable ...
Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Discover the Rolex collection on rolex.com.
Rolex Datejust - Timeless style- Rolex GMT-Master II - The ideal watch for criss-crossing the globe
- Rolex Cosmograph Daytona - Triumph of endurance | Rolex®
- Rolex Submariner - The divers’ watch
- Buying a Rolex - Rolex Certified Pre-Owned Watches | Rolex®
- New watches 2023 - Discover the latest timepieces | Rolex®
- Rolex Oyster Perpetual - Make the world your Oyster
- Rolex Deepsea - Extreme divers' watches | Rolex®
- Explorer and Explorer II - Designed for exploration
- Rolex Perpetual 1908 - Cutting-edge classicism | Rolex®
- The Professional Models
- The Classic Models
- Discontinued Models
Cosmograph Daytona
The Daytona is to all intents and purposes the most iconic timepiece ever released. Designed for the high-stakes world of racing, it wasn’t the first tachymeter-equipped watch but this has been the most successful by far. It’s three subdial layout is instantly recognisable, as is that engraved bezel and the 4130 calibre is one of the finest chronographs out there. What really sets the Daytona apart however is who wore it: Paul Newman. The legendary Hollywood actor was the face of the Daytona,...
Submariner
The Submariner is the archetypal dive watch. It’s arguably the first true water resistant watch and, just as arguably, the watch that really put Rolex on the map. A spiritual successor to the original 1923 Oyster, when it was released back in 1953 it destroyed any and all competition. Today it’s still the reference dive watch, with all the professional touches that entails: a unidirectional rotating bezel, a rugged case and 300m depth resistance. It also happens to be one of the most versatil...
Sea-Dweller
The Submariner may have laid out the blueprint for the professional diving watch but in 1967 the Sea-Dweller pushed it to the extreme – 1,220m of extreme. Previously the Sea-Dweller range used to contain the Deepsea sub-collection but for 2024 Rolex has finally separated those watches out into a collection of their own. Which does rather leave the Sea-Dweller underrepresented with only a single model in two colourways. When it comes to the standard Sea-Dweller, in style it’s similar to the Su...
Datejust
The epitome of elegance, the Datejust is at once the paradigm of horological glamour and one of the most diverse models within the Rolex canon. First released in 1945 to celebrate the watchmaker’s 40th anniversary, it was at the time the first and only automatic watch with a date window. In the early models, that date would begin to change before midnight but since 1955 it’s been instantaneous. The modern Datejust is as glamorous as ever, available in everything from 31mm to 41mm sizes, a sur...
Day-Date
Yet another first for Rolex, the Day-Date was the first watch to showcase not only the date, but the long-form day on the dial. Released in 1956, it quickly became the Rolex flagship and just as quickly was taken up by a prestigious clientele, especially presidents. In fact, ‘President’, the name given to the Day-Date’s iconic bracelet has become the official moniker of the entire timepiece. Over the last half a century the Day-Date has barely changed. It’s now available in a larger, 40mm siz...
Lady-Datejust
All the glamour and elegance of the Datejust, downsized for a more feminine wrist. The Lady-Datejust first appeared in the 1950s and since then has been the quintessential women’s Rolex. It takes all the hallmarks of the original Datejust but compliments it with jewellery touches, such as diamond indexes, mother-of-pearl dials and smaller, more delicate features. It still has all the technical innovations of Rolex, from the various in-house precious metals and unique settings to the latest ca...
Milgauss
Unless you have a killer sound-system, magnetism isn’t something that normally comes up in everyday life. For the scientific community however, strong magnetic fields are a regular occurrence, generated by plenty of necessary equipment and around the scientifically-valuable poles. The Milgauss, as its name suggests, was built to withstand magnetic fields of 1,000 Gauss, leading to its adoption by the European Organisation of Nuclear Research, CERN. It’s by far the most modern of Rolex’s profe...
Cellini
Rolex don’t generally go in for fancy finishing or the kind of complications that Patek and Vacheron hold dear. Except, that is, in the Cellini, Rolex’s ode to a more classical school of watchmaking. Named after Italian Renaissance artist, Benvenuto Cellini, it’s the one place you can find guilloché, specifically Rayon lame de la gloire, and a moonphase. Even the watch’s fluted crown speaks of watchmaking from a time before Rolex. Over the last few years more and more Cellini models found the...
Yacht-Master II
While the Yacht-Master II is by no means the most aesthetically coherent of Rolex’s watches, it did serve an important function within the Yacht-Master line. Specifically, as a regatta timer, it justified the entire existence of a yacht and boating themed collection. Regatta timers feature a count down timer that marks the time leading up to the start of a race, allowing boats to perfectly time their starts. Now that there is no regatta timer across the yacht-master and indeed across the enti...
- Sam Kessler
Dec 13, 2020 · The Rolex Date is available in myriad configurations and never looks out of place. SHOP NOW. Bob’s Watches Omega Speedmaster Professional. Price: $5,000+ The classic 42mm, handwound Speedmaster is an incredible way to get into in-house chronographs for well under $10,000. SHOP NOW. Bob’s Watches Neo-Vintage Rolex Submariners. Price: $9,000 ...
Feb 29, 2024 · Rolex Oyster Perpetual. The simple, elegant Oyster dates back to 1926 – and might just be the best Rolex ever. It was the first waterproof watch, its name inspired by the tight, sealing ...
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Apr 23, 2024 · The youngest watch in Rolex’s lineup is a callback to the year Rolex founder, Hans Wilsdorf, trademarked the brand name and is “a clear tribute to the first Oyster Perpetual watches.” The 1908 measures 39mm across and comes equipped with a brand-new caliber 7140 movement you can observe through a sapphire caseback, a rarity for the brand.
