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- In PR terms, an exclusive means giving a specific journalist or media outlet sole access to a particular story, piece of news, or information before anyone else.
www.welchpr.co.uk/2023/09/25/the-pr-power-of-the-exclusive-what-it-is-and-why-it-works/
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May 31, 2023 · Some may define an exclusive as a “scoop,” but it typically means offering a single reporter a story at a single publication. They will be the first to distribute the news. But on the PR side, navigating an exclusive can be tricky.
- Nicole Schuman
Jun 29, 2023 · What are exclusives? Depending on who you talk to, the exact definition of an exclusive varies. The most common form of an exclusive is when a source gives a journalist or outlet an offer to be the first to publish a story before making it available for other outlets to cover.
- Steven Gallo
- Provide Breaking News
- Offer Up Coveted Content
- Supply Unique Perspective
- Tailor Content For Their Audience
- My Personal Recommendations When Sending Exclusive Pitches
Episode #1 featuring Noah Manskar former business reporter for the New York Post
In this episode, Noah told us that “exclusive stories” are highly valued at the NY Post, especially at the business desk, where the focus is often breaking news. According to Noah, there’s a big emphasis on reporting stories that their readers will not find anywhere else. “Exclusives are valuable for the journalists, the readers, and the Post as a business,” explained Noah. If you have news that is highly relevant to a reporter at an outlet that focuses on breaking news, like NY Post, offerin...
Episode #21 featuring Joey Nolfi, reporter, podcast, and show host at Entertainment Weekly
I highly recommend it if you haven’t listened to this episodeyet. Joey, who covers drag entertainment (& more!) for Entertainment Weekly, tells how he met and became good friends with a publicist. Entertainment Weekly and similar entertainment publications use the word exclusive quite frequently, typically in cover stories but even in short, online pieces. Joey confirmed with us that exclusivity indeed matters in entertainment journalism. Having exclusive images/videos are highly coveted in t...
Episode #31 featuring nicole schuman, senior editor at PRNews Nicole reports on all things related to public relations and their impact on the public. In her episode,Nicole said she prefers commentaries to be exclusive. When we spoke, the Oprah interviewfeaturing Prince Harry and Meghan Markle had just aired. As an example of an exclusive pitch she...
Episode #34 featuring Tercius Bufete, former Deals Editor for Insider's reviews team
As someone in charge of the selection process for a daily deals section of a publication centered on product reviews, Terciuscentered the discussion on e-commerce and service journalism. Tercius’ inbox is constantly bombarded with product pitches, and we wondered if offering up an exclusive might help the pitch stand out. When a brand offers up an exclusive promo code for a product they’re pushing, this gets Tercius excited. “There’s nothing better than sharing a deal exclusive to our readers...
Be clear about the exclusive offer timeline.
When offering exclusive rights to anything you’re pitching, be clear when you plan to share the exclusive offer with a different outlet or journalist. Always include a sentence such as, “I will be pitching this exclusive to other outlets on X date.” By not doing so upfront, you’ll only set yourself up to break promises that could tarnish your reputation or relationship with that journalist.
Breaking news could likely be offered up as an “exclusive.”
As many of the guests mentioned above, If you have a high-profile client, such as a nationally recognized company, and you’re breaking a significant news story, this could warrant the strategy of pitching an “exclusive.” Examples could include announcing a new collaboration, a revolutionary product, a change-up of the board, or even promoting a massive award. Successfully landing this kind of exclusive can depend on how recognizable and distinguished the brand is or how innovative and influen...
Expert commentary is appealing, but make sure it provides a new and unique perspective.
Journalists, especially at top-tier, nationally recognized, and highly respected outlets, will value the opportunity to use or interview your expert source if they’re guaranteed the chance to be the first to publish this news. Reader: these are key! Not only should your topic be relevant and unique, but the expert you’re pitching needs the relevant certifications that qualify them to speak on the topic. Do not pitch exclusives if you can’t check off all those boxes first.
The term “exclusive” refers to a story or feature that is pitched exclusively to one media outlet or publication. To the editor or reporter receiving your pitch, the buzz word implies that your offer is only going to them (or at least to them before anyone else), and that this story is not to be missed. There are times, however, when ...
turn a story idea into a lot of press coverage. by mastering the art of the exclusive! Mastering how to pitch an exclusive story to the press can pay off immensely...if done correctly.
Jun 17, 2022 · What Is an Exclusive? An exclusive is the offer of your news to one reporter who will publish the story first, giving them exclusive access to cover the news before, or sometimes at the same time as, the press release crosses the wire.
