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  2. What is Fairtrade? As an international movement and in partnership with 2 million farmers and workers, Fairtrade has a vision of a world in which all producers enjoy secure and sustainable livelihoods, fulfil their potential, and decide on their future.

    • Work for Us

      You could help improve lives through fairer trade. Find our...

    • Who We Are

      The international Fairtrade system (which the Fairtrade...

    • The Impact of Our Work

      We support small scale farmers and workers who are...

    • FAQs

      We agree that the principles behind fair trade may provide...

    • Buying Fairtrade

      There are over 6,000 Fairtrade products from coffee and tea...

    • Farmers and Workers

      The cut flower trade is now a major industry in both...

    • Coffee

      Perkee support Fairtrade because it guarantees a fair price...

    • Bananas

      The technical storage or access is strictly necessary for...

  3. www.fairtrade.org.uk › What-is-Fairtrade › Who-we-areWho we are - Fairtrade

    • Keri Elborn
    • Kerry Smith
    • Alison Marshall
    • Stephanie Barrientos
    • David Paterson
    • Simon Wright
    • Anita Chandraker
    • Sarah King
    • Sean O’Neill
    • Titus Gerard Beverly Pinto

    Co-opted trustee, Treasurer and interim Vice Chair

    Keri has worked in the financial services industry for over 25 years. During this time, he has had roles in external audit, mergers and acquisitions (M&A), strategy, finance as a CFO, and is currently an advisor on both M&A and value creation. Keri has covered Europe, the Middle East, Asia, Latin America and Africa through his career. He has travelled extensively and lived in both Mexico City (where he was born) and Zagreb. Keri is also a Governor of Dulwich College and Chairman of the Financ...

    Producer trustee, Chair of People, Safeguarding and Remuneration Committee

    Kerry is the Chief People Officer at the British Heart Foundation. She is a Fellow of the CIPD and has 30 years’ worth of experience in human resources, talent development and change leadership, working for recognised organisations including the Royal Horticultural Society and the National Trust. Kerry is known for leading award-winning people change programmes which bring about modern and successful workplaces. She is one of the UK’s HR Most Influential since 2018, awarded by HR Excellence....

    Member trustee

    Alison brings over 25 years of experience with international development and non-governmental organisations. She is currently CEO of Age International, and in that role is also part of Age UK’s senior leadership team. She was previously Managing Director of Sense International, working for and with people with disabilities. Before that she held senior roles at the International Planned Parenthood Federation, UNICEF UK, Bond and CAFOD. Her work on human rights has seen her travel extensively....

    Member trustee

    Stephanie Barrientos is an Emeritus Professor in the Global Development Institute at the University of Manchester, where she has worked since 2007. She was previously a Research Fellow at the Institute of Development Studies, University of Sussex. Stephanie has researched and published extensively on workers and small-scale producers in global value chains with a particular focus on: gender, fair trade, ethical trade, corporate social responsibility, and business and human rights. Improving t...

    Member trustee, Chair of Nominations Committee

    David is a retired City solicitor, having been a partner at Herbert Smith Freehills from 1994, specialising in corporate finance, board and governance matters. Retiring from legal practice in 2018, David now divides his time between a number of non-executive roles. David has supported Christian Aid, one of Fairtrade’s UK founders, in a variety of roles over the last decade. He has been a trustee of Christian Aid Kenya since 2016. His experience in enterprise development work, such as is led b...

    Member trustee

    Simon’s involvement with Fairtrade goes back to the very first UK product to carry the Fairtrade logo – Green & Black’s Maya Gold. In 1994 Simon was part of the team that developed this bar and the initial development of the Divine range of Fairtrade chocolate bars. Simon now works with a chocolate company in Italy that processes many of the world’s Fairtrade cocoa beans. With a keen interest in sustainable food production, Simon also runs a consultancy business that helps food and drink comp...

    Member trustee

    Anita is a senior leader with executive and non-executive board experience. She has worked for more than 30 years with PA Consulting, advising clients at board level on strategic technology and digital initiatives, and delivering complex transformation programmes. Whilst at PA, she also had responsibility for growing significant parts of the business and was a member of the Executive Team and Board. Anita retired in 2021 and now holds several non-executive roles and coaches and mentors senior...

    Co-opted trustee

    I come from a career in brand building, insight and consulting, most recently at Kantar, where I was Global Head of Brand Strategy and a Senior Partner in the Sustainable Transformation practice. I have worked with a wide range of brands in different sectors including consumer goods and services, and retail. I am honoured to be appointed as a Trustee member of The Fairtrade Foundation. While new to the organisation itself, I am a strong admirer of the Foundation and its underlying principles,...

    Co-opted trustee

    Sean’s career spans more than 25 years in senior executive leadership positions with global CPG companies. Prior to this, Sean worked as a senior adviser to various governments on national privatisation projects and with international businesses as a consultant on policy and communication issues. Alongside his executive roles, Sean has been Chairman of the global drinks industry’s two main bodies, served on international investment Committees and acted as Trustee of local and international ch...

    Producer trustee

    Mr Pinto is a highly experienced tea industry professional, having worked for The United Nilgiri Tea Estates Company in multiple senior positions for 43 years. He stepped down as a member of the Board of Management and is currently serving as a Board Advisor for the next three years. Mr Pinto was Chairman of The Nilgiri Planters Association during which the Association won two awards for the best use of Premiums, and he witnessed the positive impact on lives in the community through the schoo...

  4. The World Fair Trade Organization (WFTO) is the global community and verifier of enterprises that fully practice Fair Trade. It is an association of SMEs, farmers or retailers that fully practice the 10 Principles of Fair Trade.

  5. Fairtrade connects producers, businesses, and consumers in a global system of sustainable, ethical trade. With over 30,000 unique Fairtrade products on sale worldwide, the decisions you make while shopping can improve the lives of farmers and workers in developing countries.

  6. The World Fair Trade Organization (WFTO) is the global community and verifier of enterprises that fully practise Fair Trade. We are an association of visionary Small and Medium-sized enterprises (SMEs) that believes that a new economy is possible: together, we stand as a collective of entrepreneurial activists and changemakers who are at the ...

    • What is a Fair Trade organization?1
    • What is a Fair Trade organization?2
    • What is a Fair Trade organization?3
    • What is a Fair Trade organization?4
    • What is a Fair Trade organization?5
  7. As a leader in the global movement to make trade fair, Fairtrade supports and challenges businesses and governments while connecting farmers and workers with the people who buy their products. By choosing Fairtrade, people can create change through their everyday actions. Learn more.

  8. Fairtrade is a system of certification that sets standards in the production of goods. For farmers it means safer working conditions and fairer pay. For shoppers it means high quality, ethically produced products.

  1. Ethically produced, hand-knit dolls that help feed children. 1 doll = 10 meals. Adorable handmade dolls with name, birthday, personality and favorite quote.

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