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  2. Jan 19, 2024 · SEO on TikTok is the process of optimizing your TikTok content to make it more discoverable on the platform, increasing views, likes and followers. This is done by researching hashtags, targeting certain keywords, and leveraging popular trends on the platform.

    • Get to Know Your Audience Better. If you don’t know your audience well, you won’t know how to appeal to them. So you’d better learn what they like. Look at the content they’re engaging with, the hashtags they’re using, and what they’re saying in comments and messages.
    • Perform Keyword Research Specifically for TikTok. Keyword research is a core part of any SEO strategy – and TikTok SEO is no different. TikTok’s user base is massive, and there’s fierce competition for audience attention.
    • Optimize your Profile. Now that you have your keywords, you may want to jump right into creating content. But before you do that, we recommend making sure your profile is optimized.
    • Optimize for TikTok’s Search Bar. TikTok categorizes videos based on video information, more specifically, keywords used in the video text or caption.
    • TikTok SEO Basics. In this chapter, we’ll cover the basics of TikTok SEO. What is it? How does it work? And what are the most important things you need to know as you get started?
    • The TikTok Algorithm. Understanding the TikTok algorithm is important not only for SEO but also for getting your content to appear in the For You pages of relevant audiences.
    • TikTok Ranking Factors. Ranking factors come into play in two areas: the search function on TikTok’s app and the For You pages. In this chapter, we’ll cover TikTok’s ranking factors–what they are and their importance in helping your videos show up in these two crucial locations.
    • What Kind of Content Won’t Rank on TikTok? TikTok designed its algorithm with trust and safety in mind. To curate an enjoyable experience, TikTok wants its users to feel safe as they scroll through content.
    • Find What's Trending on TikTok. Before implementing a strategy, you must understand what works best on TikTok's platform. For that, you need to leverage the content that is trending on TikTok.
    • Add Trending Keywords to Videos. Including keywords in your video is one of the best ways to optimize your content for TikTok SEO. Like every search engine, TikTok shows users relevant and useful results based on the keywords.
    • Insert Trending Hashtags. You must leverage trending hashtags to enhance your visibility, reach, and followers. As you have already performed trending hashtag research, you can use your findings in your content.
    • Increase Video Engagement. One of the top TikTok ranking factors is video engagement. Promote your videos so that they receive maximum likes and comments because it shows that people are engaging with your videos.
  3. Jun 13, 2024 · TikTok SEO: Uses TikToks built-in analytics to track video performance, engagement metrics, and audience insights. Third-party tools like Socialinsider can help identify top performing videos and history posts data.

    • What is Seo doing on TikTok?1
    • What is Seo doing on TikTok?2
    • What is Seo doing on TikTok?3
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  4. Nov 9, 2023 · TikTok SEO is the practice of optimizing your TikTok content to enhance its visibility and help it appear on search results and users’ For You Page (FYP). TikTok employs an algorithm to help determine what content to show people and where:

  5. Sep 4, 2023 · TikTok SEO (search engine optimization) involves enhancing your content so it’s more likely to be seen by your target audience—preferably by showing up on their For You Page (FYP) and ranking higher in TikTok’s search results. The FYP is TikTok’s homepage that offers new content with every swipe.

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